Honda: Exclamation

A fully integrated national advertising campaign for the launch of the all-new Acura ZDX began on Feb. 1. The strategy developed by Acura’s agency of record, rp&, a division of RPA, celebrates Acura’s advanced coupe concept, the first from Acura’s new design studio. The campaign builds on the momentum used to produce the all-new ZDX. Designers, given absolute freedom, collaborated with engineers every step of the way to ensure that the finished vehicle stayed true to the original sketches. Their passion, commitment and inspiration are thematically reflected throughout the campaign.

Advertising Agency: rp&, Santa Monica, CA, USA
Creative Director: John Hage
Head of Art: Phillip Squier
EVP, CCO: David Smith
Executive Producer: Jack Epsteen
Production Company: Park Pictures
Director: Lance Acord
DP: Lance Acord
Executive Producer: Mary Ann Marino
Line Producer: Caroline Kousidonis
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Colorist: Stefan Sonnenfeld (CO3)
VFX Company: A52
2D Artists: Federico Saccone, Stefan Gaillot
Graphics: Brand New School
Creative Director: Jens Gehlhaar
Executive Producer: Ned Brown
Art Director: Ludovic Schorno
Designers: Mark Kulakoff, Andy Bernet, Paul Lee, Ryan Zunkley
Animators: Sam Sparks, Cameron Walser, Mark Kim, David Silvers
Producer: Darren Jaffe
Music: Pa’ Bailar by Bajofondo

February 2010


swamijivanutsav's picture
122 pencils

Oh! lovely, thats well done. Cheers

shahidali's picture
4069 pencils

this is what a good execution can do to a very common hundred times done idea. well done director.


thefakehuman's picture
410 pencils

like the music...

- Life Feeds on Life -

Tommy G.'s picture
Tommy G.
897 pencils

The ad became boring when I have seen the car...yet another car ad.

bad astronaut's picture
bad astronaut
544 pencils

i like her.

LeeMoh's picture
424 pencils

Me too.

morse's picture
17026 pencils

Great art direction, but the idea is boring.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kagzmainah's picture
631 pencils

i like the music

lucdesaulniers's picture
1145 pencils

Somehow, the girl is prettier than the car. Deception. Nice AD but fail.

Tommy G.'s picture
Tommy G.
897 pencils

Totally agree, the girl is splendid, way more interesting than the car itself.

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