Honda: Everybody Knows

Other additional credits:

Production Co: @radical.media

Advertising Agency: RPA, Santa Monica, CA, USA
Creative Directors: Joe Baratelli, Patrick Mendelson
Art Director: Hobart Birmingham
Copywriters: Perrin Anderson, Tylynne McCauley
ECD: David Smith
CD: Joe Baratelli
CD: Patrick Mendelson
Jr. Art Director: Brian Farkas
EP: Gary Paticoff
Agency Producer: Brian Donnelly
Director: Lenard Dorfman
Executive Producer: Jim Bouvet
Editorial Company: Arcade Edit, Los Angeles
Editor: Paul Martinez
Assistant Editor: Greg Scruton
Executive Producer: Damian Stevens
Post Producer: Ali Reed
Music: Elias Arts / Jonathan Elias
Sound Design: Margarita Mix, Santa Monica
Executive Producer: Michelle Millard
Audio Producer: Whitney Warren
Mixer: Nathan Dubin
Effects: Moving Picture Company, Los Angeles (MPC)
Executive Producer: Matthew Winks
Producer: Jolie Sendrow
Colorist: Mark Gethin
VFX Supervisors: Franck Lambertz, Kim Stevenson
Visual Effects: Airship Post, Los Angeles
Smoke Artist: Chris Homel
Assistant Smoke Artist: Keala Asato
Telecine: MPC, Los Angeles
Executive Producer: Mark Tobin
Telecine Producer: Katherine Morgan
Colorist: Mark Gethin

October 2009


Juan Cabral's picture
Juan Cabral
709 pencils

Since when traveling camera makes something creative?

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

sirvan's picture
29860 pencils

I have mixed feelings about this campaign. You could easily (insert product name here) and it would be the same. However, it is a truism for Honda. And even though this is a pretty pedestrian concept, they gave it a name and claimed it as their own. Which is pretty cool.

Overall though, I wonder if the campaign is a little too subtle, and precious ?


"I love some things, and don't love some other things."

lucdesaulniers's picture
1145 pencils

Well here goes the idea to have a car that would get you out of the crowd. Back to Ford-T? One model for all, one brand for all. Wrong message. Should be "You're privileged, you drive a Honda"

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