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Honda: Dreams vs. Nightmares

A new short-film documentary, “Dreams vs. Nightmares,” breaks on Mon., June 29 at http://dreams.honda.com, as the latest installment in Honda’s “DREAM THE IMPOSSIBLE Documentary Series.” Launched in January, the “DREAM THE IMPOSSIBLE Documentary Series” is intended to speak to both the hearts and minds of consumers by endeavoring to reveal the essence of Honda’s corporate philosophy in an intimate multimedia, interactive Web site.

Director Joe Berlinger teamed with award-winning producers @radical.media to explore the tension between dreams and nightmares — both literal and metaphorical — and how they can be catalysts to act or think differently. Featured in the seven-minute film are observations from author, film director and artist Clive Barker; renowned leader in mind-body medicine, Deepak Chopra, M.D.; and Honda associates. Barker intuitively comments, “The waking dream is a kind of problem-solving.”

Advertising Agency: RPA, Santa Monica, CA, USA
Creative Director: Curt Johnson
Art Director: Curt Johnson
Copywriters: Curt Johnson
Photographers: Davi Russo, Jima Atsushi Nishijima

Film
Chief Creative Officer: David Smith
Agency Producer: Gary Paticoff
Executive Producers: Barbara Ponce, Jon Kamen, Frank Scherma, Frank Stiefel, Justin Wilkes
Producer: Curt Johnson
Director: Joe Berlinger
DP/Lighting/Cameraman: Andrij Parekh
Editor: Joshua L Pearson/Outpost Digital
Original Soundtrack: Q Department.
Post Production: Outpost Digital
Graphic Designer: Dave Dimeola, Chris Rubino

Interactive
Chief Creative Officer: David Smith
Executive Producer, Content: Gary Paticoff
Creative Director/Art: Curt Johnson
Associate Creative Director/Copy: Todd Carey
Senior Art Director/Art: David Mesfin
Senior Copywriter: Brenna Hajek
User Experience Lead: Alex Yra
Technology Director: Scott Westerfield
Technologist/Flash: Jeff Siegal

Aired: June 2009

11 comments

Guest's picture
Guest

Whew, guys... NICE!

Notorious's picture
Notorious
631 pencils

This is not an ad, this is a small documentary.

outsmart me, if you can

LeeHarvey's picture
LeeHarvey
3045 pencils

And a pretty boring documentary too..

Prof's picture
Prof
1453 pencils

idiot

no seriously, you're an idiot.

Quite really.

LeeHarvey's picture
LeeHarvey
3045 pencils

Your nickname is Prof, as in professor? You have GOT to be kidding me. Or maybe you're French.....

Guest's picture
Guest

yeah it was pretty boring I agree. Who on earth would actually want to watch this apart from ad geeks like us, seriously you idiot!

Guest's picture
Guest

I'm all for content as advertising (or advertising as content), but this is just boring.
We still have a long way to go, as advertisers and clients... but this is certainly the way to go.

Guest's picture
Guest

What a documentary! Absolutely Awesome!

Pradeep

Guest's picture
Guest

It's great and have something to say. Someting positive and future oriented. It's more than a commercial, so take your time and listen to them...

Guest's picture
Guest

I guess I must be an ad geek. I found this smart and beautiful.

Guest's picture
Guest

love the soundtrack by Q Department

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