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Honda CR-V: Do more new

Advertising Agency: mcgarrybowen, London, UK
Creative Directors: Paul Jordan, Angus Macadam
Art Director: Remco Graham
Copywriter: Richard Holmes
Director: Sam Brown
Producer: Kate Hitchings
Production Company: Rogue Films
Post Production: The Mill
Editor: James Rosen / Final Cut
Aired: October 2012

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8 comments

DesignDine's picture
DesignDine
1316 pencils

Not watchable... buffering problem.... :(

Wordnerd's picture
Wordnerd
6662 pencils

Uh.. that kinda felt suicidal...

bmclaughlin's picture
bmclaughlin
137 pencils

Cool special effects, but a little boring.

kleenex's picture
kleenex
28715 pencils

The special effects were good, but this ad in the end was crap.

edvia's picture
edvia
79 pencils

I hate ads that set off my bullshit meter, and this one had it going off the charts. If this were a real scenario, no one, and I mean NO ONE would drive through that.

somecopywriter's picture
somecopywriter
1101 pencils

Suicide never looked so cool. Its definitely memorable.

Temple's picture
Temple
10107 pencils

I don't mind about the suicidical thing some of the reviewers have been talking about. My problem is that the idea is weak. Yes, it's tough to do car ads, especially with the car as a hero, but on the other hand this is what you are supposedly being paid to do better than the average guy.

mikepants2005's picture
mikepants2005
504 pencils

Lifted from a project called Inversion by Dan Havel & Dean Ruck from 2005.

http://deanruck.com/havel-ruck-projects/view/41

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