Honda CR-V: Do more new
Advertising Agency: mcgarrybowen, London, UK
Creative Directors: Paul Jordan, Angus Macadam
Art Director: Remco Graham
Copywriter: Richard Holmes
Director: Sam Brown
Producer: Kate Hitchings
Production Company: Rogue Films
Post Production: The Mill
Editor: James Rosen / Final Cut
Aired: October 2012
8 comments
Not watchable... buffering problem.... :(
www.designdine.co.uk
Uh.. that kinda felt suicidal...
Cool special effects, but a little boring.
The special effects were good, but this ad in the end was crap.
I hate ads that set off my bullshit meter, and this one had it going off the charts. If this were a real scenario, no one, and I mean NO ONE would drive through that.
Suicide never looked so cool. Its definitely memorable.
I don't mind about the suicidical thing some of the reviewers have been talking about. My problem is that the idea is weak. Yes, it's tough to do car ads, especially with the car as a hero, but on the other hand this is what you are supposedly being paid to do better than the average guy.
Lifted from a project called Inversion by Dan Havel & Dean Ruck from 2005.
http://deanruck.com/havel-ruck-projects/view/41