Honda: Cog
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This clever two-minute commercial is a real-time creation that took seven painstaking months to prepare - and 606 video takes - that results in a mesmerizing chain reaction that will leave you scratching your head.
Credit: Wieden and Kennedy UK
16 Comments
Although it's beautiful, it's a total ripoff of Fischli & Weiss' "Die Lauf der Dinge" ("The Way of Things").
There was a funny mock of this ad later on with humans.
The clip is very good, but the scene with the tires is not real!
(Think about gravity)
It supposed to be real. That's the whole point. It would be dead simple to do this in CG.
The sequence with the tires is real. They put weights inside the top of the tires, so that when tipped, they roll up the plank. Just thought I'd share it with you. Made me sceptical at first as well... Great commercial btw.
So, THAT'S how it was done!
Interesting.
sex on the beach :D
Fischli & Weiss' "Die Lauf der Dinge" ("The Way of Things")
was inspired by
Rube Goldberg (1883-1970)
http://www.rubegoldberg.com/html/contest.htm
amazing work
design is like a puzzle... I`m just trying to solve it now
One of the INSANELY OVERRATED spots of the advertising history.
Entertaining to an extent, but did not deserve all the accolades it received at the awards circuit.
It certainly had that lowest-common-denominator visual appeal.
My kids really liked that spot.
Hell, even our family dog loved it!!
one of the best tvc ads I've ever seen. I salute the propsmen!
one of the very best
outstanding ad!
is not outstanding
is not outstanding
I always really loved this ad. Maybe my inner-child who set up the game Mouse Trap over and over is the one who really loves it. In any event, I think most people connect with a Rube Goldberg and I really liked how this one was a deconstruction of the car. It keeps me interested enough to see it through to the end and watch again.