Ads of the World

Ads of the World™ an All Creative World site

Honda: Cog

High Bandwidth | Low Bandwidth | Mobile
Your rating: None Average: 8.9 (30 votes)

This clever two-minute commercial is a real-time creation that took seven painstaking months to prepare - and 606 video takes - that results in a mesmerizing chain reaction that will leave you scratching your head.

Credit: Wieden and Kennedy UK

16 Comments

Guest's picture

Although it's beautiful, it's a total ripoff of Fischli & Weiss' "Die Lauf der Dinge" ("The Way of Things").

cormoran's picture 16 pencils

There was a funny mock of this ad later on with humans.

christopph's picture 8 pencils

The clip is very good, but the scene with the tires is not real!
(Think about gravity)

ivan's picture

It supposed to be real. That's the whole point. It would be dead simple to do this in CG.

Pio's picture

The sequence with the tires is real. They put weights inside the top of the tires, so that when tipped, they roll up the plank. Just thought I'd share it with you. Made me sceptical at first as well... Great commercial btw.

Jet Propulsion Lab's picture 10719 pencils

So, THAT'S how it was done!
Interesting.

Jacob William's picture

sex on the beach :D

Guest's picture

Fischli & Weiss' "Die Lauf der Dinge" ("The Way of Things")
was inspired by
Rube Goldberg (1883-1970)
http://www.rubegoldberg.com/html/contest.htm

seifip's picture 77 pencils

amazing work

design is like a puzzle... I`m just trying to solve it now

Jet Propulsion Lab's picture 10719 pencils

One of the INSANELY OVERRATED spots of the advertising history.
Entertaining to an extent, but did not deserve all the accolades it received at the awards circuit.
It certainly had that lowest-common-denominator visual appeal.
My kids really liked that spot.
Hell, even our family dog loved it!!

pepsiice's picture 253 pencils

one of the best tvc ads I've ever seen. I salute the propsmen!

raavigeorgian's picture 2444 pencils

one of the very best

archiwan's picture 55 pencils

outstanding ad!

ravindrenes's picture 10 pencils

is not outstanding

ravindrenes's picture 10 pencils

is not outstanding

KimKong's picture 75 pencils

I always really loved this ad. Maybe my inner-child who set up the game Mouse Trap over and over is the one who really loves it. In any event, I think most people connect with a Rube Goldberg and I really liked how this one was a deconstruction of the car. It keeps me interested enough to see it through to the end and watch again.

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Recommend us on Google