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Baby

Agency: 
Published/Aired: 
January 2012
Description: 
Advertising Agency: RPA, USA
Executive Creative Director: Joe Baratelli
Group Creative Director: Jason Sperling
Creative Director / Art Director: Chuck Blackwell
Associate Creative Director / Copywriter: Ken Pappanduros
Senior Copywriter: Seth Prandini
Agency Executive Producer: Gary Paticoff
Agency Sr. Producer: Brian Donnelly
Production Co: RSA Films
Director: Brett Foraker
DP: Claudio Miranda
VP / Executive Producer: Marjie Abrahams
Line Producer: Betsy Blakemore
Head of Production: Elicia Laport
Production Designer: Tino Schaedler
Editorial Company: Final Cut
Editor: Adam Rudd
Producer: Jennifer Miller
Title Design / Visual Effects: MassMarket
Managing Director: Jay Lichtman
Executive Producer: Lexi Stearn
VFX Supervisor / 2D Lead: Kim Stevenson
VFX Supervisor / 3D Lead: Chris Sage, Chris Eckart
VFX Producer: Scott Siegal
Music Company: Andrew Kahn

Comments (5)

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Highest Rated

meghan white's picture
meghan white
Activity Score 57

just don't work for me

vote4pedro's picture
vote4pedro
Activity Score 4601

I want to say I remember RPA being better than this. But to be fair, I can't remember them actually doing anything all that great.

Temple's picture
Temple
Activity Score 11337

I try hard to find something to like in this campaign.

Hadrons's picture
Hadrons
Activity Score 6017

They needed to write off some money re taxes.
This is one good reason for having this ad...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
Activity Score 43349

The ad has a concept, but one that just does not work for me.

meghan white's picture
meghan white
Activity Score 57

just don't work for me

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