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Honda Acura: Excess stockings

Advertising Agency: RP&, USA
Executive Creative Director: John Hage
Head of Art: Phillip Squier
Art Director: Stan Toyama
Copywriter: Rich Siegel
Senior agency producer: Carolyn Casey
Executive Producer: Jack Epsteen
Production Company: Chelsea Pictures
Director: Rick LeMoine
Executive Producer: Alison Amon
Line Producer: Melinda Nugent
Director of Photography: Manel Ruiz
Production Designer: Michael Broaddus
Editorial: Arcade Edit
Editor: Patrick Griffin
Producer: Ali Reed
Asst. editor: Andy Trecki
Telecine: Mark Gethin, MPC
On-line/VFX: Mark Holden
Music: Hum
Executive Producer: Debbi Landon
Composer: Robert Lopez
Creative Director: Alex Kemp
Mix: Bob Gremore & Bruce Bueckert, Juice Studios

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4 comments

morse's picture
morse
15028 pencils

This one is good, but they slightly overdid at the end imho.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CuriousPencil's picture
CuriousPencil
4227 pencils

The more I see of these the more I think it's an own goal: a season of overspending, an image of uber-indulgence, then a call to spend tens of thousands. A dangerous semiotic tightrope that I think is misbalanced here. I know I'll be howled upon but for me the message "people spend a lot of money/here's an example/spend a lot of money" is brinkmanship advertising: tell me it's an insight into consumer America and I'll be wiser.

HappyHour's picture
HappyHour
2386 pencils

Luckily for Acura, people who give this much thoughtful analysis to advertising are far outnumbered by the "reasonable consumers"

That said, well said.

Janae's picture
Janae
385 pencils

"of course there are not for the children" well done, makes me smile.
congrats to the agency.

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