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Honda Acura: Excess montage

Advertising Agency: RP&, USA
Executive Creative Director: John Hage
Head of Art: Phillip Squier
Art Director: Stan Toyama
Copywriter: Rich Siegel
Senior agency producer: Carolyn Casey
Executive Producer: Jack Epsteen
Production Company: Chelsea Pictures
Director: Rick LeMoine
Executive Producer: Alison Amon
Line Producer: Melinda Nugent
Director of Photography: Manel Ruiz
Production Designer: Michael Broaddus
Editorial: Arcade Edit
Editor: Patrick Griffin
Producer: Ali Reed
Asst. editor: Andy Trecki
Telecine: Mark Gethin, MPC
On-line/VFX: Mark Holden
Music: Hum
Executive Producer: Debbi Landon
Composer: Robert Lopez
Creative Director: Alex Kemp
Mix: Bob Gremore & Bruce Bueckert, Juice Studios

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4 comments

mdb1974's picture
mdb1974
411 pencils

The art direction is great. The scripts and acting are ok but feel a bit forced/contrived. The concept? Well, I'm not sure how I feel about a luxury brand slamming indulgence. A satire about excess does not make me want to drop 50k+ on a honda.

morse's picture
morse
15972 pencils

Cute reindeer. Almost as good as the gingerbread house ad.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

piratasolar's picture
piratasolar
149 pencils

cool. i love Honda...

Janae's picture
Janae
385 pencils

good summary of the clips. i want a reindeer aswell! ;)
one of the best of the campaign.

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