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Honda Acura: Excess gifts

Advertising Agency: RP&, USA
Executive Creative Director: John Hage
Head of Art: Phillip Squier
Art Director: Stan Toyama
Copywriter: Rich Siegel
Senior agency producer: Carolyn Casey
Executive Producer: Jack Epsteen
Production Company: Chelsea Pictures
Director: Rick LeMoine
Executive Producer: Alison Amon
Line Producer: Melinda Nugent
Director of Photography: Manel Ruiz
Production Designer: Michael Broaddus
Editorial: Arcade Edit
Editor: Patrick Griffin
Producer: Ali Reed
Asst. editor: Andy Trecki
Telecine: Mark Gethin, MPC
On-line/VFX: Mark Holden
Music: Hum
Executive Producer: Debbi Landon
Composer: Robert Lopez
Creative Director: Alex Kemp
Mix: Bob Gremore & Bruce Bueckert, Juice Studios

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3 comments

morse's picture
morse
16005 pencils

Funny, good acting.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CuriousPencil's picture
CuriousPencil
4227 pencils

This one works. Because we don't know what she's bought (apart from the books), the focus is on the spend, not the purchase, leaving the idea of OverSpend in the mind just enough for the message about UnderSave to jump it and get to work. Certainly the lead spot, if the others can't be ditched.

HappyHour's picture
HappyHour
2387 pencils

This is my mother.

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