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Honda Acura: Excess chestnut roaster

Advertising Agency: RP&, USA
Executive Creative Director: John Hage
Head of Art: Phillip Squier
Art Director: Stan Toyama
Copywriter: Rich Siegel
Senior agency producer: Carolyn Casey
Executive Producer: Jack Epsteen
Production Company: Chelsea Pictures
Director: Rick LeMoine
Executive Producer: Alison Amon
Line Producer: Melinda Nugent
Director of Photography: Manel Ruiz
Production Designer: Michael Broaddus
Editorial: Arcade Edit
Editor: Patrick Griffin
Producer: Ali Reed
Asst. editor: Andy Trecki
Telecine: Mark Gethin, MPC
On-line/VFX: Mark Holden
Music: Hum
Executive Producer: Debbi Landon
Composer: Robert Lopez
Creative Director: Alex Kemp
Mix: Bob Gremore & Bruce Bueckert, Juice Studios

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6 comments

morse's picture
morse
15439 pencils

Surprisingly good campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CuriousPencil's picture
CuriousPencil
4227 pencils

"I hid this uncomfortable hunk of chestnut up my ass for two years. Then, after seven years, I was sent home to my family. And now, little man, I give the chestnut to you."

Speaking of old chestnuts and piggybacking... I feel a bit like the client is an afterthought to this campaign, tacked on, interchangeable with any product. I like it, but it's just a bit self-glorifying somehow. It's a richly produced way of showing conspicuous consumption, then playing it off against a cheap version of the second-largest investment most people make, but it doesn't click for me; even the 'season of reason', which should chime wonderfully, just comes off forced and false.

Janae's picture
Janae
385 pencils

kinda remember this scene. so the chestnut is the new watch? ;)

i like this ad, it has a good sense of humor.

HappyHour's picture
HappyHour
2387 pencils

I like this, though I agree with CP about the lack of brand connection, which works better for less involved purchases like candy...I don't mind this though, captures holiday spirit for a holiday promotion and gives the brand a pretty unique personality.

sidenote: this guy reminds me of a young christopher walken. the chesnut...she's a fickle beast. love it.

CuriousPencil's picture
CuriousPencil
4227 pencils

The Walken was the very reason I repurposed the 'your father's watch' speech from Pulp Fiction HHour. Remind me to get you an annual of pop references next Christmas.

Temple's picture
Temple
9621 pencils

Very nice creative to support a car promotion. 99 times out of a 100 it's beauty shots with godzilla size supers, so this is quite fresh.

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