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Published/Aired: 
July 2007
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Director:Baker Smith

Advertising Agency: Saatchi & Saatchi, New York, USA
Chief Creative Officer: Tony Granger
Executive Creative Director: Jan Jacobs
Executive Creative Director: Leo Premutico
Art Directors: Jan Jacobs, Matt Elhardt
Copywriters: Leo Premutico, Ryan Ebner
Director of Integrated Production: Colin Pearsall
Senior Producer: John Doris
Production Co.: Harvest

Comments (14)

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Highest Rated

HumbaJumba's picture
HumbaJumba

Congratulations Saatchi & Saatchi, the Wendy's brand certainly sticks out in my mind nowadays ... to bad the words "foolish", "stupid", and "insultingly transparent, over-the-top ad strategy" also come quickly to mind.

I realize Wendy's is trying to target a younger demographic ... but I'm young and I still loved Dave Thomas ... do they honestly think such a simple, nice man would have signed off on this nonsense?

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