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Holden Ute: Evolution

Advertising Agency: McCann Erickson, Melbourne, Australia
Creative Director: Vince McSweeney
Creative Team: Vince McSweeney, Alf Lee
Director: Mark Toia
Production company: Zoom
Aired: November 2007

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15 comments

justpassingby's picture
justpassingby
1368 pencils

Wow, Holden has a HUGE budget and ive never even heard of them.
I do think the ad is pretty cool though, the effects more than the idea.

Davosk's picture
Davosk
4833 pencils

Holden is an Australian brand owned by GM. Probably the biggest selling car in Oz next to Ford. Just for your info.
Really cool ad.

whiskey's picture
whiskey
41 pencils

Holden's Commodore model is the biggest selling car of Australia. Ford follows Holden.
Cheers

Guest's picture
Guest

They are the Biggest selling car,more than Ford!

Pauflies's picture
Pauflies
205 pencils

The idea it's not really new, but the efffects and work it's well done!!
good work!
http://pauflies.blogspot.com/

elcampuno's picture
elcampuno
5 pencils

really cool effects. someone has been watching transformers one too many times

Chris's picture
Chris
1987 pencils

awesome!
however i think they should have put in the either the vp/vr/vs model in, it was too big a jump from the hq to the later model.

pixelbomb1's picture
pixelbomb1
2555 pencils

sweeeet..

Sincerely,
Arnold Santillan
714-206-2459

Boris's picture
Boris
98 pencils

Wow. Fun to watch.

LAZ's picture
LAZ
288 pencils

Drag and drop-dead gorgeous effect-driven. But not a big idea.

/LAZ

Tincho's picture
Tincho
1093 pencils

Excellent, the idea is very good but execution is better.

(IVAN this one should be in TV, not in print...)

Nice Job.

ivan's picture
ivan

Thanks! Fixed it.

Ivan Raszl, admin of AotW

primo_susto's picture
primo_susto
440 pencils

YEAh! this is really good! TRANSFORMERS efects are easy shit compared to this :D

raverus's picture
raverus
1478 pencils

nice transformer ad! lol

spacerabbits's picture
spacerabbits
5 pencils

Can we please try and make it standard to get the post-production company in the credit listing? Especially for ads like this where the execution outperforms the idea.

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