Holden: New Light

A midnight drive through beautiful Tasmanian landscapes in the new Holden Cruze Z-Series range. Not your typical car ad, in fact not really a car ad at all... We just wanted to show the world the real beauty of Tasmania. Using the stylish new Holden Cruze Z-Series range and some pretty cool time-lapse techniques, we got some amazing footage of the Z-series driving across some magnificent scenic landscapes. All the footage was captured in camera in and around Lake Burbury, Hobart, Mount Wellington, and Ben Lomond.

Advertising Agency: Isobar, Melbourne, Australia
Creative Director: Dave Budge
Strategist: Hayley Rose
Account Manager: Nick Hardie-Grant
Art Director: Tom Kearney
Production company: The Story Lab, Melbourne, Australia
Director: Timothy Melville
Cinematographer: Nathan Kaso
Production Assistant: Christina Remnant
Composer: Tom Day

July 2014


damnson's picture
11519 pencils

Well, whatever.

An axe murderer of ads.

Jaytesh's picture
122 pencils

If it's not an ad why is it here? You got Vimeo for this.

Today's world runs on the bread and butter of a copywriter, "Short is sweet".

LeeAnderson's picture
173 pencils

Very beautiful timelapse, I like how different angles of the car were shown with the timelapse next to it.

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