HIV Prevention: The bear

Production Company: Zeitsprung Commercial
Writer / Director: Florian Meimberg
Producer: Fredy Messmer
DoP: Tobias Rupp
Editor: Dieter Reit


AdsofChina's picture
99 pencils


Did not see that coming. Nice thinking and execution...i smell a viral.

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Guest's picture

I beg to differ, but I feel extremely bad. The idea is meant is that HIV is transmitted through hugs. There is no talk of respect for patients with HIV. A spot mean, nasty and with a mixed message for the execution of work.

Wordnerd's picture
6662 pencils

yeah he should have raped all those people.
But seriously: i don't like it either. the bear, hugging, the guy beneath the costume. there is no connection to hiv.

Guest's picture

LOL! This is unbelieveably biased. Beware of body artists, they probably have AIDS???? COME ON!!!

Guest's picture

Yes. This is probably what it means. By the way: SONY is selling millions of colorful balls now!

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Indeed. When you put it like that, the commercial is showcasing poor taste.

Marlus Lau's picture
Marlus Lau
1807 pencils

I get the idea and I find it interesting, but it seems to have something to do with prejudice. No good.

Guest's picture

Holy crap. That was pretty awesome.

aji pam's picture
aji pam
94 pencils

obvious idea, different direction.. but nice, but i want more :(

Guest's picture

The idea is cool, but it would have been nicer to have a reveal for the people on the street.

adaz's picture
82 pencils

It dosn't work

that's wat i did in 2007


cef's picture
547 pencils

Actually he doesnt look like a HIV, but he looks like a singer and body artist...
it should be something else inside of that bear.

silvi's picture
4172 pencils

Congratulations. Very polemic, very shocking. Effective 100%

Draper's picture
183 pencils

The end is very bad...

Guest's picture

es el mensaje equivocado, es intolerancia, y prejuicio

Guest's picture

So people without HIV are cute and huggable.
People without HIV are scary and monster-like.
Better use a condom and never get close to those HIV monsters...

Guest's picture

Contrast this win the INPES "Free Hugs" campaign.

atb2005's picture
13567 pencils

Why does the guy have lumps on his head? He gives me the heebie jeebies. Is the idea that HIV is ugly, scary, etc? I think the message is that you might be hugging a beautiful stranger, who happens to be HIV positive; hence, you can't see HIV, but you can prevent it.

Sushi lover's picture
Sushi lover
905 pencils

like the concept alot! it is not telling you what AIDS will look like or how it spreads, it is all about how dangerous when things we cant see.

Dream needs to be big!

Guest's picture

Si tienes piercings y tatoos eres algo maligno? ja

Guest's picture

A old but great campagn !

Guest's picture

Yeah...I have to agree that the idea was there but the message is twisted...could have been better...Well shot / edited etc...

Guest's picture

hilarious. sad, though, that once again body-mod people are portrayed as something sinister and malicious.

Guest's picture

This sucks! discriminitation in all senses.I know that the idea has nothing to do with, but you forgot that HIV doesnt transmit if you hug someone. For a creative director is clear, but for the final target can confuse in everyway.

Guest's picture

I have to agree! This is so wrong in so many ways. Hugging is a risk of catching HIV? People with HIV look like the guy in the costume? Discrimination and very disrespectful ad.

Guest's picture

It's not about him having HIV. Most people wouldn't hug him if they saw what he looked like under the costume, just like people who don't have HIV wouldn't have unprotected sex with someone if they knew they had HIV. It's saying that no matter how a person looks, they can be hiding something that would make you change your decision.

velle's picture
1550 pencils

this doesnt work. the shock factor was so off-putting i made myself get amnesia to save myself from having to live with the memory

chihirokiss's picture
74 pencils

that ad scares me to death (that part where the guy takes off the bear headdress and screams in a nasty sort of way). it's bugging my mind off, even when asleep. T_______T scarrrrrrrrrrrrrrrrrrrrrrry.

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