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Hewlett Packard: Backpacker

Advertising Agency: Goodby, Silverstein & Partners, USA
Executive Creative Director: Christian Haas
Group Creative Director: Icaro Doria
Senior Copywriter: John Park
Associate Creative Director: Brian Gunderson
Art Director: Alex Lynman
Senior Copywriter: Alexandra Tyler
Producer: Jake Grand
Associate Partner / Head Of Broadcast Production: Cindy Fluit
Production Company: US Skunk
Executive Producers: Matt Factor, Shelly Townsend
Directors: Ne-O
VFX / Post Production Company: Ntropic
Executive Producer: Dana Townsend
Creative Director: Nathan Robinson
Producer: Deanna Hoffinger
Inferno Artists: Nate Robinson, Simon Mowbry, Maya Korenwasser Bello, Matt Tremaglio
Roto Artist: Marie Denoga
Editorial Company: David Inc.
Editor: Stephen Berger
Asst. Editor: Kendra Juul
EP Post Producer: Janie Ford

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6 comments

vanderleun's picture
vanderleun
71 pencils

I've seen four of these in the row and I have to say I am not feeling the excitement.

sirvan's picture
sirvan
29870 pencils

I feel like I have seen this commercial 18 different times in the last year.

It's either this "changing sets" thing, or the damn old spice guy copies.

Jeesh people.

+++

"I love some things, and don't love some other things."

Geimima's picture
Geimima
815 pencils

i don't really sure about this product. it will cause a lot of paper to be printed. very non ecological environment friendly... but i like the music

life is a playground

AdBuzzer's picture
AdBuzzer
1168 pencils

yeah, I agree that this seems heavily influenced by the style of Old Spice ads with Mustafa. It was fresh when Old Spice did it for the first time, but now it's getting boring and not really engaging anymore.

Glut's picture
Glut
3947 pencils

@sirvan that´s right

Hadrons's picture
Hadrons
5743 pencils

well, I like it. short & sweet.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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