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Hershey's Kisses: Off to work we go

Advertising Agency: Arnold NYC, USA
EVP Chief Creative Officer: John Staffen
Group Creative Director/Art Director: Kate Wadia
Copy Writer: Meghan Williams
Designer: Nate Guillard
Senior Producer: Jennifer Picarelli
Associate Producer: Marianne Toniolo
Prod Company: Kommitted
Director: Nathan McGuinness
DP: Dan Mindle
EP: Marc Siegel
Line Producer: Jodi Fisher
Animation/Visual Effects: Asylum
Animation Director: Piotr Karwas
CG Supervisor: Jason Schugardt
VFX Supervisor: Paul O'Shea
EP: Michael Pardee
Bidding Producer: Mike Hanley
Animators: Craig Van Dyke, Michael Warner
Conceptual Designer: Jeff Julian
Lead Lighter: Matthew Maude
Lighter(s): Brer St. Clair, Dan Abrams
CG Producer: Jeff Werner
VFX Producer: Diana Cheng
Aired: January 2009

43 comments

john doe's picture
john doe
1571 pencils

ok... proper day-to-day business meets cokes happiness factory

john doe's picture
john doe
1571 pencils

ok... proper day-to-day business meets cokes happiness factory

Julian's picture
Julian
40 pencils

Coke happiness factory without so much fun.

It's only advertising, nobody died.

slimseni's picture
slimseni
85 pencils

True. A bad remix of the coke ad.

Guest's picture
Guest

Coca-cola happiness factory chocolate version! Nice work, Coke.

sidulescu's picture
sidulescu
20 pencils

exactly the same first thing came in my mind too :) Coca-Cola's version is better though( If coca cola's would be a 10, this would be an 8,50) :P.

kgeiger's picture
kgeiger
7154 pencils

Agree with the comments above.

Guest's picture
Guest

How about we ask who doesn't agree with the comments above?
Much more efficient.

Guest's picture
Guest

happy factory coca-cola

sirvan's picture
sirvan
29870 pencils

It would be great if coke hadn't already done it... in fact, this is a better spot, and a better product for the idea. Oh well.

+++

"I love some things, and don't love some other things."

brycetype's picture
brycetype
24 pencils

I agree with the coke happiness factory, i dont agree that kisses are a better product for it. Cokes world happens in the machine. I think its a nice idea of imagination. The hersheys thing could pretty much be the creation of any product.

brycetype's picture
brycetype
24 pencils

oh, and where the hell is it shooting out of into the bowl.

brycetype's picture
brycetype
24 pencils

and what are these points i keep getting for commenting?

TRICKY's picture
TRICKY
3950 pencils

i know i am the number 10 commenter to say : hey its a Coca Cola happiness factory thing"

"just commenting to gather points i love free drinks"

The man who stops advertising to save money is like the man who stops the clock to save time

Tripioso's picture
Tripioso
470 pencils

It's a Coca Cola Willie Wonka happiness factory. Jajajaja

Life's a Trip. Enjoy the Ride!

Guest's picture
Guest

11º: hey its a Coca Cola happiness factory thing!

MindZoo's picture
MindZoo
119 pencils

Hmmmm - it's certainly reminiscent of something...can't put my finger on it...

How can some creatives be so un-creative?

At least the animation looks good.

Guest's picture
Guest

coca cola?

Guest's picture
Guest

coca cola comes in chocolate now?

Guest's picture
Guest

Little poo factory helping them become movie stars? Little poo movie stars that finish in our mouth? Don't think I'm gonna eat them...

Mantufayo's picture
Mantufayo
580 pencils

Choca Cola

Senhora Kolossa's picture
Senhora Kolossa
483 pencils

looks like a coke shit.

Guest's picture
Guest

Can't you just comment without ...shit ? Believe you do it every day ... your nature shit/caca/ mierda/... even if you don't drink coke!!!

Guest's picture
Guest

NO.no, no. have to mimic COKE? yeah, it's proper mediocre job, but Coke and WK did it before, and did it soooo well.

Guest's picture
Guest

mom, have a poo :)

chemunoz's picture
chemunoz
90 pencils

Maybe he didnt know hapiness factory :p

chemunoz

chemunoz's picture
chemunoz
90 pencils

or maybe this is coke advertising, look how are you reacting

chemunoz

Guest's picture
Guest

COCA-COLA!

kunalgaur's picture
kunalgaur
6 pencils

HAPPINESS FACTORY W/O MUCH HAPPINESS!!!!!!!!!!!

Guest's picture
Guest

Coca Cola cloning

Guest's picture
Guest

another Coca-Cola

derya's picture
derya
302 pencils

like coca-cola happy factory

bootchec's picture
bootchec
34 pencils

are you guys posting for sake of it? would be nice if there was a bit of a discussion about it rather then stating the obvious. and not everyone has seen c-c, I mean "end users" for some this would be happiness, a bit poor and 'safe option' solution. 'Piggy backing' is my favourite phrase since couple of years since it is so true and so easy to do. And so many are feeling like it not wrong to do so... it is like in literature a bit: the more people quote you the more respect you get.

vinaywins's picture
vinaywins
138 pencils

Hershey's Happiness Factory

sush's picture
sush
564 pencils

well everything has been done b4 so dont hate when someone uses it again so far they use it in a very creative and beautiful way.i give this a thumbs up.

sue

Guest's picture
Guest

Coca Cola...

kalpesh78's picture
kalpesh78
2580 pencils

copycats....

ideas....30 minutes nahi toh free.

Guest's picture
Guest

Cute. Too bad Hershey's chocolate is gross.

Guest's picture
Guest

coke...

Guest's picture
Guest

shameless rip off-shouldn't we be more angry at the lack of freshness
Julian Saunders

louie_wang's picture
louie_wang
160 pencils

nice!

capywriter's picture
capywriter
5511 pencils

This reminds me of something... but what? Anyone?

Guest's picture
Guest

remix from the remix. Remember Lucky strike years before?

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