Hennessy: What's Your Wild Rabbit

Advertising Agency: Droga5, NY, USA
Creative Chairman: David Droga
Executive Creative Directors: Ted Royer, Nik Studzinski
Creative Directors: Maja Fernqvist, Joakim Saul
Copywriter: Feliks Richter
Art Director: Alexander Nowak
Head Of Integrated Production: Sally-ann Dale
Executive Producer: Ben Davies
Associate Producer: Sarah Frances Hartley
Head Of Strategy: Jonny Bauer
Account Director: Steven Panariello
Audio Post: Sonic Union
Mixer: Rob McIver

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vote4pedro's picture
4601 pencils

Looks a lot like their Puma spot.

kleenex's picture
25708 pencils

not bad at all.

John Citizen's picture
John Citizen
4 pencils
Mammoths-Not-Dead's picture
403 pencils

great concept, well executed - but, sorry, it's hard for me to connect sport and alcohol. yes - U can explain - "it's about brand philosophy" and so-on "bla-bla-bla" but after all, on the level of simple perception my mind stands against it

Divesh Mehta's picture
Divesh Mehta
78 pencils

Too Long For Me

bate_palmas's picture
1479 pencils

So unfair these guys get to work for Droga5

Not a bad campaign, but certainly nothing great.

MINUS points because of the standard we're used to from Droga5.

At least the art direction and copy are nice. But the idea is horribly vanilla.

CommandZ's picture
2472 pencils

I feel like I've seen this before, and better. The tie to the brand is tenuous as well. I expect better from Droga5.

Temple's picture
9621 pencils

I thought Droga5 wanted to have the reputation of an ad agency from the future. This is exactly what an agency of the past would do.

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