Hennessy: What's Your Wild Rabbit
Advertising Agency: Droga5, NY, USA
Creative Chairman: David Droga
Executive Creative Directors: Ted Royer, Nik Studzinski
Creative Directors: Maja Fernqvist, Joakim Saul
Copywriter: Feliks Richter
Art Director: Alexander Nowak
Head Of Integrated Production: Sally-ann Dale
Executive Producer: Ben Davies
Associate Producer: Sarah Frances Hartley
Head Of Strategy: Jonny Bauer
Account Director: Steven Panariello
Audio Post: Sonic Union
Mixer: Rob McIver
8 comments
Looks a lot like their Puma spot.
not bad at all.
Well executed, but not entirely original:
http://adsoftheworld.com/media/tv/johnnie_walker_haile_gebrselassie
great concept, well executed - but, sorry, it's hard for me to connect sport and alcohol. yes - U can explain - "it's about brand philosophy" and so-on "bla-bla-bla" but after all, on the level of simple perception my mind stands against it
http://www.behance.net/Mammoths-Not-Dead
Too Long For Me
So unfair these guys get to work for Droga5
Not a bad campaign, but certainly nothing great.
MINUS points because of the standard we're used to from Droga5.
At least the art direction and copy are nice. But the idea is horribly vanilla.
I feel like I've seen this before, and better. The tie to the brand is tenuous as well. I expect better from Droga5.
I thought Droga5 wanted to have the reputation of an ad agency from the future. This is exactly what an agency of the past would do.