TM issued an inter-agency YouTube challenge open to anyone in the agency. The rules were simple, any original content Video with the most tallied views or sheer creativity won prizes ranging From Itunes gift cards to Ipods. Our webisodes helped drive more than 60 original films created by creatives, account people and mailroom guys, To grab a camera and start making user generated content. Recently the Webisodes made it into the One Show film fest, One Screen. They are Silly little shorts, but that's what YouTube is all about.
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