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Heinz Classics Soup: I Love Winter

Advertising Agency: AMV BBDO, UK
Copywriter: Richard McGrann
Art Director: Andy Clough
Agency Planners: Sophie Lewis, Peter Zezulka
Accounts: Richard Arscott, Sam LeCoeur, Nick Lee, Katie Gray
TV Producers: Yvonne Clayton, Zoe Cunningham
Media Agency: Vizeum
Media Planner: Louise Roberts
Production Company: Sonny
Director: Jeff Labbe
Production Co. Producer: Amy Appleton-Smith
Post-production Company: Absolute, The Mill
Audio Post-production: Wave

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10 comments

DesignDine's picture
DesignDine
1304 pencils

Just a great step for Heinz. While working on YCN Heinz Salad Cream brief (see link below), I saw many unusually creepy style of Heinz that destroyed the brand image. But this one surely deserves some praise. Cheers!

YCN Link: http://bit.ly/QMFH5x

Temple's picture
Temple
9621 pencils

Perfect example of how thinking correctly inside the box, will get the job done. Why, I even want soup now and it's 35 degrees here.

CuriousPencil's picture
CuriousPencil
4227 pencils

Richard McGrann, you're a poet, sir: the copy here sets this ad above and apart, congratulations. Also, bonus backslaps for getting 'errant' in there. Superb work.

kleenex's picture
kleenex
25556 pencils

nice work...

Shaikh Imran's picture
Shaikh Imran
19 pencils

keep it up the team good work

miko1aj's picture
miko1aj
3097 pencils

yep. great copywriting for an average (doesn't mean this is bad) idea makes this commercial absolute fantastic spot. Love such ads.

CommandZ's picture
CommandZ
2472 pencils

AMV does not disappoint. Flawless.

Hadrons's picture
Hadrons
5743 pencils

I have a craving for a soup all of a sudden...
Very effective spot.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

bate_palmas's picture
bate_palmas
1479 pencils

I had a bit of soup after watching this and guess what: I still hate winter.

Well done copywriter

kalpesh78's picture
kalpesh78
2580 pencils

left me wanting to have that soup. and its not even available here...

ideas....30 minutes nahi toh free.

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