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Heineken: The Odyssey

Advertising Agency: Wieden + Kennedy, Amsterdam, Netherlands
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Thierry Albert, Faustin Claverie
Art Director: Henrik Edelbring
Copywriter: Toby Moore
Head of Broadcast Production: Erik Verheijen
Broadcast Producer: Elissa Singstock
Strategic Planner: Nick Docherty
Communications Planner: Richard Oldfield
Group Account Director: Jordi Pont
Account Director: Clare Pickens
Account Manager: Jorge Fesser
Account Executive: Elianne Vermeulen
Head of Studio: Sharon Kwiatkowski
Studio Artist: Anthony Fabre
Project Managers: Jackie Barbour, Stacey Prudden
Business Affairs: Emilie Douque

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19 comments

Hadrons's picture
Hadrons
5743 pencils

Outstanding.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Dinchermann's picture
Dinchermann
21 pencils

Legendary!
Congrads to all who planned, wrote, produced, acted... :)

Now you see me...now you dont.

Austin Video Production's picture
Austin Video Pr...
933 pencils

That was pretty brilliant. Shaking hands with himself in the mirror - awesome.

miko1aj's picture
miko1aj
3098 pencils

great insight first of all. Now – this is something new which everyone called non existent or extinct. Congrats Heinie team. Congrats W+K. It is great, though long, which i often hate – but not in this case.
I just frickin' love this. Such a style. Those details. It's absolutely BRILLIANT.

aeroxy's picture
aeroxy
86 pencils

Very funny and smart idea!

Daniel de León's picture
Daniel de León
90 pencils

FUCKING AWESOME TO!!!!!!!!!!!!!!!!!!!! CONGRATULATIONS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

ellis mathew's picture
ellis mathew
172 pencils

Congratulation Great.........................................

tirthomitro's picture
tirthomitro
2756 pencils

we are talking gold at almost all the "award" of the world.

they showed me a picture & i laughed
dignity has never been photographed

GrumpyArtDirector's picture
GrumpyArtDirector
862 pencils

Noow this I would want to watch again.

danielchapman's picture
danielchapman
292 pencils

It's a nice ad, high on production and craft excellence.

It feels a little thin on insight, which really limits any of the recognition or accolades it deserves. Entertainment is great, and Heinekin as a brand seem to have an overall arcing strategy of using entertainment pieces to establish their brand personality, I would have liked to see more continuity with last years however. This one feels a lot more 'aloof' than previous ones; which had a much more suave nature.

Nonetheless, this boils down to style over substance. Like the difference between art direction and strategy, or even between graphic design and art direction.

sacrilegend's picture
sacrilegend
2116 pencils

The quiet voice of reason amidst the roar of undeserved praise. It really is all spectacle, no substance.

miko1aj's picture
miko1aj
3098 pencils

wow. I need substance in advertising. LIke Solomon's or Seneka?

kleenex's picture
kleenex
29303 pencils

WOW!!

gabrielrusso's picture
gabrielrusso
32 pencils

16 toneladas

nunoF.'s picture
nunoF.
71 pencils

This ad is freaking amazing!

PenRun's picture
PenRun
98 pencils

LOVE LOVE LOVE!!!

nepotiums's picture
nepotiums
251 pencils

Nice ad. Between, long hair and beard can be only man - Sebastien Chabal!

2 eyeballs's picture
2 eyeballs
64 pencils

The real gain will be from those drawn in to watch the countless 'how its made' bits on YTube. The flawless execution and fun of it all is undeniable but you could swap in any number of brands trying to be cool and global and it would look the same.

henrique.machado.37604's picture
henrique.machad...
4 pencils

Ah, foi massa! Como um vídeo de 2'30" conseguiu me surpreender no final? Gostei muito. Além disso, "16 toneladas" sempre foi uma música implorando pra ser colocada num bom vídeo! Sensacional... a cerveja gringa usando um som brasileiro e de muito bom gosto. Parabéns a quem criou aí hein.
Obviamente, a produção foi .... sem palavras.

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