Heineken: The Entrance

Heineken continues to surprise and inspire its consumers, as it launches its new global brand campaign, with a film titled ‘The Entrance’. Created by Wieden+Kennedy Amsterdam, the film’s hero demonstrates his legendary-ness by making the ultimate party entrance. ‘The Entrance’ sees the introduction of Heineken’s new universal tag line ‘Open Your World’, conveying the brand’s worldly, open-minded and confident personality.

Advertising Agency: Wieden+Kennedy, Amsterdam, The Netherlands
Executive Creative Directors: Mark Bernath, Eric Quennoy
Art Director: Alvaro Sotomayor
Copywriters: Roger Hoard, Carlo Cavallone
Broadcast Director: Erik Verheijen
Producer: Tony Stearns
Group Account Director: Clay Mills
Account Manager: Jasmina Krnjetin
Planning Director: Martin Weigel
Business Affairs Managers: Karen Crossley, Julie Balster
Digital Content Art Director: Philip Brink
Digital Content Copywriter: Hugo van Woerden
Digital Content Producer: Ross Plummer
“Making of” Videographer: Rene Pannevis
Production Company: Sonny
Director: Fredrik Bond
Producer: Alice Grant
Digital Content Director: Nick Rutter
Digital Content Photographer: Hugo Stenson
Digital Content Producer: Carla Genoud

January 2011


morse's picture
17008 pencils

90 seconds of fun. Well done!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

timop's picture
26 pencils

swell advert.
Now convert consumers to really open their world to 'Heineken the Brand' by engaging them in all aspects of their life, not just when they check in to FB or FS.
There is only one tool consumers use that will enable Wieden+Kennedy to do that, and it is real simple: messaging.
In 2011, messaging re-emerges as the new normal for mobile social, and new mobile brand marketing platforms like PoKos Social Messaging(TM) deliver the goods.
Heineken Messenger(TM), "Opening Your World." Has a nice ring to it. Powered by Pokos!

suresh90's picture
620 pencils

Nice :)

Sdb's picture
1362 pencils

Brilliant is not the apt word for this! Will be looking for something else!

sirvan's picture
29860 pencils

I hate that guy.


"I love some things, and don't love some other things."

Glut's picture
3937 pencils

Nice, fancy, Well done

redkedscom's picture
59 pencils

wow, i love this ad

Grand Central Sound Studios's picture
Grand Central S...
2 pencils

Sound design and mix was by Raja Sehgal from Grand Central studios London

Ramezani's picture
315 pencils

sooo good. but i would like to see him drinking the beer :-)

Temple's picture
11031 pencils

Well... when was the last time you wanted to watch a 90 second ad again and again? Feels like this. Deserves a lion.

ralphstieber's picture
136 pencils


kivoart's picture
8 pencils

wow. nice :))

Thisaru De's picture
Thisaru De
14 pencils

It is great ad. I love it... well done. :D

maesepedro's picture
90 pencils

pretty good but strikingly similar premise to Old Spice Guy - a likeable male fantasy figure... perhaps that's W+K's take on the zeitgeist....

gklnair's picture
41 pencils

Wonderful!! The Idea of opening your world emanates throughout the commercial. great execution.

Wordnerd's picture
6692 pencils

a huge budget blown well ;)
entertaining but 'open your world' left me a bit so-whatish

TommyO's picture
1866 pencils

nice ad, however i can remember seeing better ads

A.S.'s picture
78 pencils

It invokes positive mood, like it.

ruchira's picture
27 pencils

very intresting... grate execution.

qasdew's picture
9 pencils

he is.... the most interesting man in the world...

Corbeen's picture
1093 pencils

I wonder , what will happen when Bruce Lee opens the bottle .

DanielX's picture
4 pencils

The lady at 00:17 looks much alike Jana Miartusova aka Nella.
I wonder if this is intentional, or it is herself.

dnois's picture
32 pencils


方程式's picture
10 pencils

I hate that guy,too

bgajus08's picture
134 pencils

Open your world? Love the commercial but it's lacking connection.

Caroline H.'s picture
Caroline H.
178 pencils

the soundtrack helps too!

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