New Beer Gloss

February 2010

Film advertisment created by JWT, United Kingdom for Heineken, within the category: Fashion.

On Valentine's Day, the gift for her that makes you happy too.

Advertising Agency: JWT Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Directors: Cristiana Boccassini, Andrea Farina, Vito La Brocca
Copywriters: Bruno Bertelli, Elisa Binda
Production Company: FabbricaVirali Haibun

Comments (13)

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Highest Rated

thedesignaddict's picture
Activity Score 5403

Is this supposed to look and sound like shit?

Mandark's picture
Activity Score 407

no no no!! bad casting, disgusting...lips...and effects. that was not turning on at all. does not make heineken more fun...aat all.

"U think it's perfect?! Press delete and start again!"

daniel ieraci's picture
daniel ieraci
Activity Score 333

A slightly funny idea, horribly executed...

rehpani's picture
Activity Score 312

Ivan change the credits
It´s Italy not United Kingdom!!!

Chori Arg's picture
Chori Arg
Activity Score 173

if this was made for real it would have been an awsome campaign.

Luccas's picture
Activity Score 2

it actually IS real.

if you check the website, it has a place where it takes you to heineken store (from italy)

and if you are a lucky italian (or if you live in italy) you can buy it for 4,90 euros haha

there you go fellas

i thought it was amazing, very well done

thedesignaddict's picture
Activity Score 5403

Is this supposed to look and sound like shit?

gmint7's picture
Activity Score 2683

no it doesn't.


tubito's picture
Activity Score 107

i like it...but i thought it was real...if that exists i put it like a direct marketing for heineken's clients at heineken's exclusive bars

swamijivanutsav's picture
Activity Score 122

Hey! that was a kool idea. It was lovely indeed.

maxcomuni2's picture
Activity Score 61

Really funny!!!!

hagemony's picture
Activity Score 335

yes, it's good idea but execution should be better and entertaining...
five for idea

WillyLatasa's picture
Activity Score 616

I think is very funny!!!

"Bright ideas bring better results"

Viranica's picture
Activity Score 230

What? Yuks!