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Heineken: New Beer Gloss

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Your rating: None Average: 5.2 (51 votes)

On Valentine's Day, the gift for her that makes you happy too.

Advertising Agency: JWT Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Directors: Cristiana Boccassini, Andrea Farina, Vito La Brocca
Copywriters: Bruno Bertelli, Elisa Binda
Production Company: FabbricaVirali Haibun
Aired: February 2010

Comments

Mandark's picture 405 pencils

no no no!! bad casting, disgusting...lips...and effects. that was not turning on at all. does not make heineken more fun...aat all.

"U think it's perfect?! Press delete and start again!"

daniel ieraci's picture 333 pencils

A slightly funny idea, horribly executed...

rehpani's picture 117 pencils

Ivan change the credits
It´s Italy not United Kingdom!!!

Chori Arg's picture 165 pencils

if this was made for real it would have been an awsome campaign.

Luccas's picture 2 pencils

it actually IS real.

http://www.ayswuvalentine.com/

if you check the website, it has a place where it takes you to heineken store (from italy)

and if you are a lucky italian (or if you live in italy) you can buy it for 4,90 euros haha

http://www.heinekenstore.it/HKStore/ns.asp?wci=prodinfo&lng=1040&cur=3...

there you go fellas

i thought it was amazing, very well done

thedesignaddict's picture 855 pencils
2

Is this supposed to look and sound like shit?

gmint7's picture 2507 pencils
8

no it doesn't.

:::J:::

tubito's picture 75 pencils
7

i like it...but i thought it was real...if that exists i put it like a direct marketing for heineken's clients at heineken's exclusive bars

mohindersobti's picture 111 pencils
8

Hey! that was a kool idea. It was lovely indeed.

Mohinder Pal Singh
e-mail: mohinder@asiemik.com
www.asiemik.com

maxcomuni2's picture 61 pencils
8

Really funny!!!!

hagemony's picture 341 pencils
5

yes, it's good idea but execution should be better and entertaining...
five for idea

WillyLatasa's picture 604 pencils

I think is very funny!!!

"Bright ideas bring better results"

Viranica's picture 165 pencils

What? Yuks!

AV

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