Heineken: New Beer Gloss

On Valentine's Day, the gift for her that makes you happy too.

Advertising Agency: JWT Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Directors: Cristiana Boccassini, Andrea Farina, Vito La Brocca
Copywriters: Bruno Bertelli, Elisa Binda
Production Company: FabbricaVirali Haibun
Aired: February 2010

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Mandark's picture
407 pencils

no no no!! bad casting, disgusting...lips...and effects. that was not turning on at all. does not make heineken more fun...aat all.

"U think it's perfect?! Press delete and start again!"

daniel ieraci's picture
daniel ieraci
333 pencils

A slightly funny idea, horribly executed...

rehpani's picture
312 pencils

Ivan change the credits
It´s Italy not United Kingdom!!!

Chori Arg's picture
Chori Arg
173 pencils

if this was made for real it would have been an awsome campaign.

Luccas's picture
2 pencils

it actually IS real.


if you check the website, it has a place where it takes you to heineken store (from italy)

and if you are a lucky italian (or if you live in italy) you can buy it for 4,90 euros haha


there you go fellas

i thought it was amazing, very well done

thedesignaddict's picture
5329 pencils

Is this supposed to look and sound like shit?

gmint7's picture
2685 pencils

no it doesn't.


tubito's picture
107 pencils

i like it...but i thought it was real...if that exists i put it like a direct marketing for heineken's clients at heineken's exclusive bars

swamijivanutsav's picture
122 pencils

Hey! that was a kool idea. It was lovely indeed.

maxcomuni2's picture
61 pencils

Really funny!!!!

hagemony's picture
335 pencils

yes, it's good idea but execution should be better and entertaining...
five for idea

WillyLatasa's picture
616 pencils

I think is very funny!!!

"Bright ideas bring better results"

Viranica's picture
230 pencils

What? Yuks!

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