Heineken: Champions League, Cinema
Advertising Agency: JWT Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Head of art: Cristiana Boccassini
Art Director: Marco Viganò
Copywriters: Cristiano Tonnarelli, Michele Picci
Director: Fabrizio Squeo

17 Comments
Good work guys!!!!!!
Good work guys!!!!!!
No.
The champions league one? Ooooooooooh yeah baby!
This one? no.
aha funny.
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Alexandre Brito
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Ok, JWT Italy is overdoing it now. They first did the Italy Activation (which Ivan hasn't posted yet for some reason). See it here: http://www.directdaily.com/?p=7281
And now this, Cinema or whatever they call it. The original, Italy Activation, was indeed great, and I believe it won some awards. I think they should stop doing this
"activation" thing.
dude he did posted it.......check it
http://adsoftheworld.com/media/ambient/heineken_champions_league_match...
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When I searched for it on here, it didn't show up. Thank you.
Nice!
the UEFA one was brilliant. this one is forced. and stretched. astill i will give 6/10.
Good idea but I think it's not so original
copy
:::J:::
Hey. Chopin does not deserve to be laughed at as a most boring thing on earth. Really.
http://www.mixcloud.com/miko1aj/
They are realy great... Always awesome with those adds.
Good jobe, well done.
Espectacular!!! bravissimo!! pijudicimo!!!
Not enough for awards (the reason was made for). Sorry.
I like this concept. It has legs and this is just further proof of that. Nice work.
Ok the one with the concert was better.
but man: being a copywriter on such a project is a wet dream!