Advertisement

Champions League, Cinema

Agency: 
Published/Aired: 
April 2010

Heineken activation - Cinema

Description: 

Film advertisment created by JWT, Italy for Heineken, within the category: Alcoholic Drinks.

Advertising Agency: JWT Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Head of art: Cristiana Boccassini
Art Director: Marco Viganò
Copywriters: Cristiano Tonnarelli, Michele Picci
Director: Fabrizio Squeo

Comments (17)

Log in or register to post comments

Highest Rated

Wordnerd's picture
Wordnerd
Activity Score 6692

Ok the one with the concert was better.
but man: being a copywriter on such a project is a wet dream!

aaaron's picture
aaaron
Activity Score 103

Good work guys!!!!!!

aaaron's picture
aaaron
Activity Score 103

Good work guys!!!!!!

TexasH's picture
TexasH
Activity Score 365

No.

The champions league one? Ooooooooooh yeah baby!

This one? no.

xcreativity's picture
xcreativity
Activity Score 2374

aha funny.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

atb2005's picture
atb2005
Activity Score 13557

Ok, JWT Italy is overdoing it now. They first did the Italy Activation (which Ivan hasn't posted yet for some reason). See it here: http://www.directdaily.com/?p=7281
And now this, Cinema or whatever they call it. The original, Italy Activation, was indeed great, and I believe it won some awards. I think they should stop doing this
"activation" thing.

funky_frogii's picture
funky_frogii
Activity Score 2538

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

atb2005's picture
atb2005
Activity Score 13557

When I searched for it on here, it didn't show up. Thank you.

Itsmrme's picture
Itsmrme
Activity Score 126

Nice!

bobby666's picture
bobby666
Activity Score 1460

the UEFA one was brilliant. this one is forced. and stretched. astill i will give 6/10.

smartbox's picture
smartbox
Activity Score 177

Good idea but I think it's not so original

gmint7's picture
gmint7
Activity Score 2683

copy

:::J:::

miko1aj's picture
miko1aj
Activity Score 3086

Hey. Chopin does not deserve to be laughed at as a most boring thing on earth. Really.

Rafael Steffen's picture
Rafael Steffen
Activity Score 61

They are realy great... Always awesome with those adds.
Good jobe, well done.

yakuks's picture
yakuks
Activity Score 37

Espectacular!!! bravissimo!! pijudicimo!!!

ZaboZaboZabo's picture
ZaboZaboZabo
Activity Score 595

Not enough for awards (the reason was made for). Sorry.

kgeiger's picture
kgeiger
Activity Score 7313

I like this concept. It has legs and this is just further proof of that. Nice work.

Wordnerd's picture
Wordnerd
Activity Score 6692

Ok the one with the concert was better.
but man: being a copywriter on such a project is a wet dream!

Advertisement