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Heineken: Champions League, Cinema

Advertising Agency: JWT Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Head of art: Cristiana Boccassini
Art Director: Marco Viganò
Copywriters: Cristiano Tonnarelli, Michele Picci
Director: Fabrizio Squeo

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17 comments

aaaron's picture
aaaron
103 pencils

Good work guys!!!!!!

aaaron's picture
aaaron
103 pencils

Good work guys!!!!!!

TexasH's picture
TexasH
365 pencils

No.

The champions league one? Ooooooooooh yeah baby!

This one? no.

xcreativity's picture
xcreativity
2374 pencils

aha funny.

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atb2005's picture
atb2005
13567 pencils

Ok, JWT Italy is overdoing it now. They first did the Italy Activation (which Ivan hasn't posted yet for some reason). See it here: http://www.directdaily.com/?p=7281
And now this, Cinema or whatever they call it. The original, Italy Activation, was indeed great, and I believe it won some awards. I think they should stop doing this
"activation" thing.

funky_frogii's picture
funky_frogii
2536 pencils

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

atb2005's picture
atb2005
13567 pencils

When I searched for it on here, it didn't show up. Thank you.

Itsmrme's picture
Itsmrme
126 pencils

Nice!

bobby666's picture
bobby666
1460 pencils

the UEFA one was brilliant. this one is forced. and stretched. astill i will give 6/10.

smartbox's picture
smartbox
177 pencils

Good idea but I think it's not so original

gmint7's picture
gmint7
2685 pencils

copy

:::J:::

miko1aj's picture
miko1aj
3098 pencils

Hey. Chopin does not deserve to be laughed at as a most boring thing on earth. Really.

Rafael Steffen's picture
Rafael Steffen
61 pencils

They are realy great... Always awesome with those adds.
Good jobe, well done.

yakuks's picture
yakuks
37 pencils

Espectacular!!! bravissimo!! pijudicimo!!!

ZaboZaboZabo's picture
ZaboZaboZabo
595 pencils

Not enough for awards (the reason was made for). Sorry.

kgeiger's picture
kgeiger
7102 pencils

I like this concept. It has legs and this is just further proof of that. Nice work.

Wordnerd's picture
Wordnerd
6662 pencils

Ok the one with the concert was better.
but man: being a copywriter on such a project is a wet dream!

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