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H-E-B: Tough Talk

Advertising Agency: Richards Group, USA
Group VP Advertising and Marketing: Cory Basso
Director of Advertising: Shelley Hannon
Senior Account Manager: Lena Delgado
Agency: The Richards Group
Brand Creative Group Head: Chris Smith
Art Director: Bo McCord
Copywriters: Wendy Mayes, Brittany Sarrett
Art Director: Kyle Kelley
Director of Broadcast: Greg Gibson
Agency Producer: Debbie Koppman
Business Affairs Managers: Sara Sax, Devona Mayeur
Brand Management: Howard Blevins
Production Company: Sugar Film Production
Director: Chris Smith
Executive Producer: Tony Miglini
Line Producer: Michelle Isbell
Editorial: Fast Cuts
Editorial Executive Producer: Lisa Hill
Editorial Senior Producer: Barbara Sanders
Offline Editor: Jason Payne

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