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Heart of Commerce, Just a piece of plastic

Published/Aired: 
April 2007

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Description: 

MasterCard is taken for granted. People just expect this little piece of plastic that lives in your wallet to work anywhere in the world 365 days a year, and rightly so. But it’s so much more than just a credit card.

The task was to communicate to business leaders, financial institutions and merchants around the world the way in which MasterCard Worldwide operates, and how their unique three-tiered business model strategically drives real value for all of MasterCard’s partners, putting it at The Heart of Commerce.

Advertising Agency: McCann Erickson, New York, USA
Chief Creative Officer: Joyce King Thomas
SVP, Creative Director / Copywriter: Robert Frost
VP, Creative Director / Art Director / Illustrator: Michele Raso
Print Producer: Jacqueline Messina
EVP, Worldwide Account Director: Richard O'Leary

Comments (9)

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Highest Rated

duongtran's picture
duongtran
Activity Score 4

Nice , and they did a good job, nice graphic and motion also, i love it.
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jennywhx's picture
jennywhx
Activity Score 1142

nice motion graphic, i love the voice over very much.

http://jennywhx.blogspot.com jwhx:Visionary

Spanky's picture
Spanky
Activity Score 4899

nice voice talent. other than that, it sucks.

roman-schwienbacher.com's picture
roman-schwienba...
Activity Score 1021

i like it very much, sorry spanky

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

I like it alot, nice voice Spanky agreed.

Simple and clear, and a joy to watch.

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It's only an ad.

Advertising Pawn's picture
Advertising Pawn
Activity Score 419

The motion graphics work is great. Love the feeling triggered by the voice+fluidness of animation.

http://adpawn.ovh.org

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Join the rarely updated ad orgy here: http://www.advertisingpawn.com

wgeddes's picture
wgeddes
Activity Score 298

doesn't make me want a mastercard though. also, their new logo sucks.
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http://www.freerangerobot.com

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

At the core of it, this is nothing more than their positioning statement almost word for word, peppered with a dash of "consumerism" to just kick it up a notch for the listening audience. But I DO appreciate their effort to make an otherwise stale message feel fresh and easily digestible.
It's very tough, tackling such a huge corporate branding assignment. But I think they've done their job rather well.

Priceless work not quite. But pretty close.

Beatboxer's picture
Beatboxer
Activity Score 1517

Nice, Nice, Nice job!

Yawdale-ih-ooo...

duongtran's picture
duongtran
Activity Score 4

Nice , and they did a good job, nice graphic and motion also, i love it.
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