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HD+: Abandoned

How do you advertise an outstanding TV-experience in High Definition? Especially for people who can’t yet see in HD? With a spot which is directly aimed at the target group. People who enjoy great movies at home on TV. People who - like filmmakers - share a passion for intense pictures and vivid details. And with an idea which focuses on the most important thing when watching TV – the eyes. The result? A story of warning, nicely wrapped as a fairytale. And of course with a twinkle in the eye: It’s the night all eyes left.

Advertising Agency: Hello, Munich, Germany
Creative Director: Marc Strotmann
Art Director: Konstantin Keim
Copywriter: Tommi Böck
Director: Misko Iho
Aired: October 2012

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4 comments

kleenex's picture
kleenex
29454 pencils

noooo....

Abhishek Parikh's picture
Abhishek Parikh
568 pencils

i like the 'eyeballs' element... that's about it.

Klara K.'s picture
Klara K.
2695 pencils

There is something to it...

stickynotes's picture
stickynotes
1058 pencils

reminded me of this: http://www.coloribus.com/adsarchive/prints/lamisil-eyeball-mecca-13160...
nice fairy tale narrating and direction!

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