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Harvey Nichols foodmarket: Backstage

Advertising Agency: DDB London, UK
Creative Director: Adam Tucker
Copywriter: Matt Lee
Art Director: Peter Heyes
Account handlers: Philip Heimann, Ildut Loarer
Planner: Georgina Murray-Burton
Agency Producer: Michael Parker
Production Company: Thomas Thomas Films
Director: Jim Gilchrist
Editorial Company: Final Cut
VFX: Big Buoy
Sound: Wave

5 comments

smudge23's picture
smudge23
171 pencils

Love the coke-snorting chicken:)

Laurent's picture
Laurent
289 pencils

why the coke snorting and the throwing up??? even if it does relate to reality, i don't see the purpose in showing it. making fun of serious issues is not that funny sometimes.

laylowmoe's picture
laylowmoe
328 pencils

It's an allusion to the stereotype of bulimic, frequently hungover, coke-addicted supermodels.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

He totally understands that.
His question was "why was all that necessary?"
And I think they could have done without those shots. And I'm almost positive that this is an agency version and they have another cut "just in case."
It is a serious issue and not to be taken lightly, but the problem is so prevalent and stereotypical of the industry that it's begging to be made fun of. I don't know how that's going to affect the whole image of Harvey Nicols, but it definitely shows their wicked sense of humor.

Although totally different ideas, I couldn't help comparing this to Amex "Ellen DeGeneres" tv spot that ran recently. Almost exact same look and feel with a bunch of animals running around the set. Both VERY funny!

p.s.
The goat should've been upchucking in the tiolet bowl, not in the urinal...

hadrianapolis's picture
hadrianapolis
733 pencils

Lovely!

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