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Hard Rock Café: Our Other Rock Stars

Advertising Agency: Duncan/Channon, San Francisco, CA, USA
Executive Creative Director: Robert Duncan
Creative Director / Copywriter: John Munyan
Associate Creative Director / Art Director: John Stewart
Executive Director: Christine Gomez
Account Director: Molly Lewis
Account Executive: Christian Lee
Production Company: Recommended Media
Director: Henry Hobson
Founder / CEO: Stephen Dickstein
Partner / Executive Producer: Phillip Detchmendy
Producer: Steph Scire
DP: Warren Hansen
Editorial: Barbary Post, San Francisco
Editor: Nick Tomnay
Editorial Producer: Susannah Wijsen

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8 comments

KimKong's picture
KimKong
198 pencils

I really like this idea and think it works given the rise in chef celebrity status over the past decade or so. I think it's interesting that a jewelry detail and overall look/vibe can be the thing that successfully pulls in the target audience and then presents them with an aspect of the brand they may not have considered.

Hadrons's picture
Hadrons
5707 pencils

Nice positioning.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Temple's picture
Temple
9613 pencils

Nice.

sambuca's picture
sambuca
1066 pencils

I was twice in hard rock cafe eating. they have the worst burgers I've ever ate...

Hadeer Taha's picture
Hadeer Taha
18 pencils

woooowww

Hadeer Taha

bate_palmas's picture
bate_palmas
1481 pencils

I feel the art direction could've worked harder to make him look like a rockstar. But great concept. Nice ad

ishiboy's picture
ishiboy
497 pencils

Really well done - both in creative and strategy.

kleenex's picture
kleenex
22740 pencils

nice... nothing special, but it looked good.

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