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Hangar One Vodka: The Ballad of Hangar One

Advertising Agency: Dead As We Know It, USA
Creative Director: Mikal Reich
Art Director: Charmaine Choi
Copywriter: Ella Wilson, Mikal Reich
Production Company: The Colony
Director: The Colony
Editorial Company: The Colony
Music: Human
Post Production: The Colony
Performer: Orville Davis
Executive Producer Shoot: Andrea Leminske

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4 comments

Temple's picture
Temple
9621 pencils

Your average web film/viral duration: 3 - 5 minutes. Your average consumer's attention span: 5 - 15 seconds.

Unless you have something like Jennifer Anniston, or Diesel Island, or that creepy Mentos guy, or sex, or guts spilled out, you don't really have a web film/viral. And even with them, it's not given that you have a viral.

Poor advertisers, in order to find the holy grail, they have succumbed to the 2 greatest fallacies of the early 21st century: web films/virals and FB apps.

mikehi73's picture
mikehi73
23 pencils

Agree with Temple, the only thing engaging for me was the country singing.

Mick001's picture
Mick001
144 pencils

poor!

Glut's picture
Glut
3947 pencils

EXTREMELY LONG, BUT EXCELLENT ART

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