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Hanes: Soften the Blow

Advertising Agency: 360i, USA
Chief Creative Officer: Adam Kerj
Creative Director: Aaron Mosher
Creative Director: David Yankelewitz
Copywriter: Nick Panayotopoulos
Art Director: Roberto Salas
Account Director: Tiffany Curry
Account Manager: Kelly Huibregtse
Strategy Director: Shankar Gupta
Strategist: Scott Sparks
Technical Director: Layne Harris
Production Company: B-Reel
Director: Jens Sjogren
Executive Producers: Pelle Nilsson, Susan Rued Anderson
Producer: Lawrence Lewis
Director of Photography: Jordan Levy
Production Designer: Jason Fijal
Sound Design: Tom Rogers at Atomix
Color/Conform: Shinya Sato
Editor: Zoe Mougin
Editorial Company: Cosmo Street
Original Music: MassiveMusic
Executive Producer: Keith Haluska
Producer: Courtney Jenkins
Creative Director: Elijah B. Torn
Aired: May 2013

5 comments

certaintly's picture
certaintly
4056 pencils

hilarious. if it wouldve closed with "no items landing in the target were broken" i wouldve liked it much more

RichardCl's picture
RichardCl
123 pencils

Great.

And I like certaintly's idea.

kleenex's picture
kleenex
31990 pencils

you have got to be kidding me.

stke's picture
stke
274 pencils

this is terrible

Bernardethh's picture
Bernardethh
10 pencils

Hate it.

Bebebernie

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