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Handicap

Advertising Agency: McCann Belgium
Creative Director: Jean-Luc Walraff
Art Director: Salvatore Carlino
Copywriter: Gregory Defay
Production Company: Helicotronc
Directors: Olivier Tollet, Jean-Julien Collette
Music: Ghinzu

Published: 
March 2007

17 comments

Spanky's picture
Spanky
4899 pencils

it feels a little forced. but i still like it.

fersvax's picture
fersvax
1239 pencils

Kinda cruel.

FER.

bknowlden's picture
bknowlden
3647 pencils

I like this work, it's nice and subtle.

Blahg's picture
Blahg
616 pencils

I'm a fan of this one.

hang-the-dj's picture
hang-the-dj
1262 pencils

I agree with Spanky (God help me) it's pretty forced, I mean you could just put it in your mouth.

Quite funny, if a little predictable.

Frank Zhao's picture
Frank Zhao
56 pencils

not very good for me, even it looks nice. it is not from a real insight, forced.

yk's picture
yk
8 pencils

i like this.

pinkie's picture
pinkie
12 pencils

smoking is a handicap? Why? because i can't hold a brolly while i smoke a tab? this is just plain stupid

ManchuChanchu's picture
ManchuChanchu
701 pencils

I like it

Createn Outback's picture
Createn Outback
55 pencils

u can put cigaret in your mouth and then do the things with both hands.

I dont like it.

xaxa's picture
xaxa
149 pencils

In that cas you burn your eyes!
Great ad! For me.

adcore's picture
adcore
31 pencils

just boring

Goldencanine's picture
Goldencanine
64 pencils

What? People are supposed to smoke less after seeing this on? I dont think so.

Spanky's picture
Spanky
4899 pencils

the only effective anti-smoking ads i've seen are the truth campaign.

Wordnerd's picture
Wordnerd
6692 pencils

agreed. too forced and won't work

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

i loved it, but only because i luaghed when he lost at pin ball haha i dunno why i just found it funny, i think smokers would luagh at somthing like this and brush it off as another attenmpt to be spoken to by some ad guys who probubly smoke themselves.

Joe76's picture
Joe76
772 pencils

I like it.

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