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Motherbird

Agency: 
Published/Aired: 
January 2012
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Description: 

Summary: Created by Leo Burnett Chicago, Hallmark's new spot "Mother Bird" tells the story of a mother and her child, illustrating the roll a Hallmark card can play when the child leaves the nest. Unique in length, style and CG execution, the spot explores authentic, emotional storytelling.

Advertising Agency: Leo Burnett, USA
Executive Creative Director: Jeanie Caggiano
Creative Directors: Matt Miller, Phil Jungmann
Copywriters: Keenan Pridmore
Art Director: Jason McKean
Executive Producer: Tom Keramidas
Producer: Bryan Litman
Production Company: The Mill, Gartner Films
Director: Yann Mabille, Jim Gartner
VFX / SPX: The Mill
Editorial: White House
Editor: Marc Langley, Matt Wood
Music Company: Big Foote
Editing Company: The Mill
Editor: Ryan McKenna
NYExec Producer: Ian Bearce
Producer: Nic Barnes, Boo Wong
Colour Producer: Dee Allen
Shoot Supervisor: Kevin Ives
Creative Director: Yann Mabille
Colourist: Damien Van Der Cruyssen
2D Lead Artists: Corey Brown
3D Lead Artists: Kevin Ives, Vince Baertsoen
2D Artists: Robert Bruce, Iwan Zwarts, Randall Krueger
3D Artists: Jeff Dates, Laurent Makowski, Joshua Merck, Yong Chan Kim, Dave Barosin, Tom Cushwa, Andreas Graichen, Henning Koczy, Jeffrey Lee, Paul Liaw, Ross Scroble, Xuan Seifert, Sandor Toledo, Pete Devlin

Comments (13)

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Highest Rated

stevel's picture
stevel
423 Activity Scores

Holy crap. I got about fifteen seconds into this manipulative saccharin spot before I got diabetes.

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