Hallmark: Motherbird
Summary: Created by Leo Burnett Chicago, Hallmark's new spot "Mother Bird" tells the story of a mother and her child, illustrating the roll a Hallmark card can play when the child leaves the nest. Unique in length, style and CG execution, the spot explores authentic, emotional storytelling.
Advertising Agency: Leo Burnett, USA
Executive Creative Director: Jeanie Caggiano
Creative Directors: Matt Miller, Phil Jungmann
Copywriters: Keenan Pridmore
Art Director: Jason McKean
Executive Producer: Tom Keramidas
Producer: Bryan Litman
Production Company: The Mill, Gartner Films
Director: Yann Mabille, Jim Gartner
VFX/SPX: The Mill
Editorial: White House
Editor: Marc Langley, Matt Wood
Music Company: Big Foote
Editing Company: The Mill
Editor: Ryan McKenna
NYExec Producer: Ian Bearce
Producer: Nic Barnes, Boo Wong
Colour Producer: Dee Allen
Shoot Supervisor: Kevin Ives
Creative Director: Yann Mabille
Colourist: Damien Van Der Cruyssen
2D Lead Artists: Corey Brown
3D Lead Artists: Kevin Ives, Vince Baertsoen
2D Artists: Robert Bruce, Iwan Zwarts, Randall Krueger
3D Artists: Jeff Dates, Laurent Makowski, Joshua Merck, Yong Chan Kim, Dave Barosin, Tom Cushwa, Andreas Graichen, Henning Koczy, Jeffrey Lee, Paul Liaw, Ross Scroble, Xuan Seifert, Sandor Toledo, Pete Devlin
13 Comments
Beautiful, sells Hallmark perfectly!
What hath God wrought
Holy crap. I got about fifteen seconds into this manipulative saccharin spot before I got diabetes.
Excellent VFX. Good concept.
Brands are brewed in your head!
Up there in the sentimental division with the very best.
Nice spot, clean and sharp execution ..nothing too great though! ..but errr ..did they mean "role"!? ""Summary: ....illustrating the "roll" a Hallmark card can play when the child .."" :@
Beautiful & graceful. Well done.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Absolutely perfect. Lovely work.
Come on. That's cheesy, boring, cliché...i was hoping the bird would be shoot by a hunter...or at least smash on the window behind the girl.
I don't know, maybe I'm not in the right mood, or maybe I'm not the target, but this failed to hit any emotional notes. I thought the copy was somewhat uninspired and the execution in itself rather bland.
another one of the same type of good Hallmark ads.
I typically don't get into sentimental stuff like this but I have to admit, I found this spot to be absolutely beautiful!
It made me realize that we really don't see enough advertising like this. (I liked it so much I created an account.)
very good work
http://www.mandarinoadv.com
I absolutely LOVE this commercial! One of the best I've ever seen!
Thank you!