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Hallmark: Motherbird

Summary: Created by Leo Burnett Chicago, Hallmark's new spot "Mother Bird" tells the story of a mother and her child, illustrating the roll a Hallmark card can play when the child leaves the nest. Unique in length, style and CG execution, the spot explores authentic, emotional storytelling.

Advertising Agency: Leo Burnett, USA
Executive Creative Director: Jeanie Caggiano
Creative Directors: Matt Miller, Phil Jungmann
Copywriters: Keenan Pridmore
Art Director: Jason McKean
Executive Producer: Tom Keramidas
Producer: Bryan Litman
Production Company: The Mill, Gartner Films
Director: Yann Mabille, Jim Gartner
VFX/SPX: The Mill
Editorial: White House
Editor: Marc Langley, Matt Wood
Music Company: Big Foote
Editing Company: The Mill
Editor: Ryan McKenna
NYExec Producer: Ian Bearce
Producer: Nic Barnes, Boo Wong
Colour Producer: Dee Allen
Shoot Supervisor: Kevin Ives
Creative Director: Yann Mabille
Colourist: Damien Van Der Cruyssen
2D Lead Artists: Corey Brown
3D Lead Artists: Kevin Ives, Vince Baertsoen
2D Artists: Robert Bruce, Iwan Zwarts, Randall Krueger
3D Artists: Jeff Dates, Laurent Makowski, Joshua Merck, Yong Chan Kim, Dave Barosin, Tom Cushwa, Andreas Graichen, Henning Koczy, Jeffrey Lee, Paul Liaw, Ross Scroble, Xuan Seifert, Sandor Toledo, Pete Devlin

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13 comments

morse's picture
morse
15495 pencils

Beautiful, sells Hallmark perfectly!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

stevel's picture
stevel
423 pencils

Holy crap. I got about fifteen seconds into this manipulative saccharin spot before I got diabetes.

karivara's picture
karivara
17 pencils

Excellent VFX. Good concept.

Brands are brewed in your head!

Temple's picture
Temple
9621 pencils

Up there in the sentimental division with the very best.

Shubhra Aggarwal's picture
Shubhra Aggarwal
86 pencils

Nice spot, clean and sharp execution ..nothing too great though! ..but errr ..did they mean "role"!? ""Summary: ....illustrating the "roll" a Hallmark card can play when the child .."" :@

Hadrons's picture
Hadrons
5743 pencils

Beautiful & graceful. Well done.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Nike Diesel's picture
Nike Diesel
13339 pencils

Absolutely perfect. Lovely work.

TexasH's picture
TexasH
363 pencils

Come on. That's cheesy, boring, cliché...i was hoping the bird would be shoot by a hunter...or at least smash on the window behind the girl.

abake's picture
abake
1239 pencils

I don't know, maybe I'm not in the right mood, or maybe I'm not the target, but this failed to hit any emotional notes. I thought the copy was somewhat uninspired and the execution in itself rather bland.

kleenex's picture
kleenex
26441 pencils

another one of the same type of good Hallmark ads.

bobboy2000's picture
bobboy2000
3 pencils

I typically don't get into sentimental stuff like this but I have to admit, I found this spot to be absolutely beautiful!
It made me realize that we really don't see enough advertising like this. (I liked it so much I created an account.)

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

very good work

algomakate's picture
algomakate
3 pencils

I absolutely LOVE this commercial! One of the best I've ever seen!
Thank you!

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