Advertisement

Arabian

Agency: 
Published/Aired: 
March 2008
Description: 
Advertising Agency: Giovanni+DRAFTFCB, Brazil
Creative directors: Ricardo John
Creatives: Ricardo John, Tadeu Almeida, Tiago Pinho
Agency producers: Victor Alloza, Viviane Guedes
Account supervisors: Mauro Silveira, Larissa Zucatelli and Anna Claudia Pereira
Production company: Cinegrafika de Filmes
Director: Marcelo Presotto
Sound: Play It Again

Comments (24)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

did anyone even notice the ad wasn't even in portuguese?? how would they sell to brazilians in a language not their own.....i don't know who made that video but i've never seen it aired on television. it's obviously just a bad joke. there are many arabs in brasil, and many arab decendants (of which i happen to be one) and they would never wish to be that insulting. just remember the fact that the 'ad' was not even in portuguese and you can realize that this was never park of the fast food chains advertising campaign.

-Juliana

wildbore's picture
wildbore
Activity Score 749

nice.good job guys!

ChuckNorris's picture
ChuckNorris
Activity Score 834

The "Got it?" kills it, in my opinion.

Inverted's picture
Inverted
Activity Score 193

Agreed... they could have done without. Still i think this is very cool

kalpesh78's picture
kalpesh78
Activity Score 2578

loved the ad... nice voice-over.

ideas....30 minutes nahi toh free.

troika02's picture
troika02
Activity Score 212

stereotyping arabs eh?

nabila's picture
nabila
Activity Score 2

first of all not funny
second seriously!!!!
i can't find creativity in stereotyping nor racism! sorry did nothing but provoke me about the misconception foreign countries have about arabs. either research properly or simply don't tackle issues like that!

kgeiger's picture
kgeiger
Activity Score 7287

"Got it?"
No. I didn't get it. Can someone please explain?

iT-iS-i's picture
iT-iS-i
Activity Score 1721

So outta of family of one husband and four wives, all the kids were male? Pfff...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

Disco Munky's picture
Disco Munky
Activity Score 3890

That's some bullshit right there.

Doin' it for the points

Crisp One's picture
Crisp One
Activity Score 2005

lame

Tincho's picture
Tincho
Activity Score 1093

It feels like they are selling this to non-Arabians.

They are explaining Arabians life to Arabians.

Killer Kowalski's picture
Killer Kowalski
Activity Score 394

Let's burn Brazilian flags!!!

gmint7's picture
gmint7
Activity Score 2683

:::J:::

what it got to do with fast food? coz its arabic??

crap ad..

:::J:::

A to the G's picture
A to the G
Activity Score 61

boooooooooooooooooooooooooo

dragonize's picture
dragonize
Activity Score 8

Even if Habib's is owned by Arabs (anyone know?) that is just stupid and racially stereotypical. Even if it weren't racist it's not a funny joke.

everartz's picture
everartz
Activity Score 7609

STOP PICTURING ARABS LIKE THAT.. they are not with veils at least for the majority of them, and they DONT marry four wives and this is absolutely bullshit!!!
--
Everartz

| Everartz |

drunk dave's picture
drunk dave
Activity Score 1066

This is beyond offensive... no wonder the Nazis dashed off to South America when the war ended.

advertising ninja's picture
advertising ninja
Activity Score 609

soooooooo?

really, whats good about this? i was expecting something fun will come in the end.. nothing happened..

Wordnerd's picture
Wordnerd
Activity Score 6692

wow, this is on air somewhere? racist crap

Hind Nawar's picture
Hind Nawar
Activity Score 6

R U SERIOUS!!!!!!!!!!!!!!!! REALLY!!!! what kind of racist, idiot,****** thought that he could get people (no matter what their race or Religion) to eat at that place using THIS AD.!!!
good job people i think u just caused Mr. Habib to lose his bussiness

NomadDCLXVI's picture
NomadDCLXVI
Activity Score 443

OK. I did not "got it"! At all! Sorry.... What does it has to do with the product?

dclxvi

Guest's picture
Guest

no... didnt got any thing

hass94's picture
hass94
Activity Score 2

?????? stupid commercial no i didn't got it.

Guest's picture
Guest

did anyone even notice the ad wasn't even in portuguese?? how would they sell to brazilians in a language not their own.....i don't know who made that video but i've never seen it aired on television. it's obviously just a bad joke. there are many arabs in brasil, and many arab decendants (of which i happen to be one) and they would never wish to be that insulting. just remember the fact that the 'ad' was not even in portuguese and you can realize that this was never park of the fast food chains advertising campaign.

-Juliana

Advertisement