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Guinness: Wheelchair basketball

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Greg Hahn, Mike Smith
Senior Creative Director / Art Director: Dan Lucey
Senior Creative Directors / Copywriters: Chris Beresford-Hill, Tom Kraemer
Senior Creative Director: Wil Boudreau
Director of Integrated Production: David Rolfe
Executive Producer: Kevin Wilson
Executive Music Producer: Loren Parkins
Senior Content Producer: Tricia Lentini
Production Company: Biscuit
Director: Noam Murro
Sr. Executive Producer: Shawn Lacy
Line Producer: Emily Skinner
DP: Simon Duggan
Edit House: Work Editorial
Editor: Neil Smith
Assistant Editor: Adam Witten
Sound Design: Brian Emrich
Sound Mixer: Tom Jucarone
Color: CO3
Visual Effects: Absolute Post

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15 comments

stickynotes's picture
stickynotes
1058 pencils

nice one

efereyes's picture
efereyes
260 pencils

good one.

efereyes.

morse's picture
morse
16005 pencils

Wow, winner. Nice feeling.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

stke's picture
stke
274 pencils

nice

GrumpyArtDirector's picture
GrumpyArtDirector
862 pencils

It's a good ad, but not particularly representative of what Guinness is, even with such a vague tagline as "Made of More". It could work for almost any other brand. I miss the days of "Good things come to those who wait"...

GrumpyArtDirector's picture
GrumpyArtDirector
862 pencils

Like I said, could be done for any other brand, and it has: http://www.youtube.com/watch?v=KHIngSfm_ck&feature=youtube_gdata_player

kleenex's picture
kleenex
29454 pencils

Nice ad.

svdg's picture
svdg
54 pencils

nice ad, the only problem I see is that they used the same song as the "live with chivalry ad" of Chivas Regal

tipop's picture
tipop
2 pencils

Effectivement comment apprécier ces "coincidences" sonores et visuelles !

http://www.youtube.com/watch?v=49Yzx06RLUo
http://www.youtube.com/watch?v=KHIngSfm_ck&feature=youtube_gdata_player

brian.lu's picture
brian.lu
259 pencils

The first video is irrelevant.
As for the second one.. this is one of the cases when it could really be a coincidence.

-Brian

Troll's picture
Troll
614 pencils

It doesn't matter how nice it is, it's been done. Case closed.
Good example of Search and spin.
It's a pity because I really liked this spot.

Barnum Bailey's picture
Barnum Bailey
13 pencils

Strong ad

Meredith Singh's picture
Meredith Singh
409 pencils

Saw the twist coming a mile away. Also, way off brand.

adfanatic's picture
adfanatic
3 pencils

Good one! A 'been there done that' concept but well made!

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