Guinness: Wheelchair basketball

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Greg Hahn, Mike Smith
Senior Creative Director / Art Director: Dan Lucey
Senior Creative Directors / Copywriters: Chris Beresford-Hill, Tom Kraemer
Senior Creative Director: Wil Boudreau
Director of Integrated Production: David Rolfe
Executive Producer: Kevin Wilson
Executive Music Producer: Loren Parkins
Senior Content Producer: Tricia Lentini
Production Company: Biscuit
Director: Noam Murro
Sr. Executive Producer: Shawn Lacy
Line Producer: Emily Skinner
DP: Simon Duggan
Edit House: Work Editorial
Editor: Neil Smith
Assistant Editor: Adam Witten
Sound Design: Brian Emrich
Sound Mixer: Tom Jucarone
Color: CO3
Visual Effects: Absolute Post

September 2013


stickynotes's picture
1094 pencils

nice one

efereyes's picture
260 pencils

good one.


morse's picture
17002 pencils

Wow, winner. Nice feeling.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

stke's picture
274 pencils


GrumpyArtDirector's picture
858 pencils

It's a good ad, but not particularly representative of what Guinness is, even with such a vague tagline as "Made of More". It could work for almost any other brand. I miss the days of "Good things come to those who wait"...

GrumpyArtDirector's picture
858 pencils

Like I said, could be done for any other brand, and it has:

kleenex's picture
40694 pencils

Nice ad.

svdg's picture
54 pencils

nice ad, the only problem I see is that they used the same song as the "live with chivalry ad" of Chivas Regal

tipop's picture
2 pencils

Effectivement comment apprécier ces "coincidences" sonores et visuelles !'s picture
257 pencils

The first video is irrelevant.
As for the second one.. this is one of the cases when it could really be a coincidence.


Troll's picture
665 pencils

It doesn't matter how nice it is, it's been done. Case closed.
Good example of Search and spin.
It's a pity because I really liked this spot.

Barnum Bailey's picture
Barnum Bailey
13 pencils

Strong ad

Meredith Singh's picture
Meredith Singh
397 pencils

Saw the twist coming a mile away. Also, way off brand.

adfanatic's picture
3 pencils

Good one! A 'been there done that' concept but well made!

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