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Guinness: Sapeurs

Creative Agency: AMV BBDO, UK
Executive Creative Director: Dave Buchanan
Copywriter: Nicholas Hulley
Art Director: Nadja Lossgott
Planners: Tom White, Steve Hopkins, Rory Gallery
Accounts: Michael Pring, Tom Bedwell, Amber Glenister, Laura Balfour, Giulia Watson, Oliver Short
Producer: Sara Flood
Senior Producer: Yvonne Clayton
Production Assistant: Jessica Tranfield
Media Agency: Carat
Media Planners: Matthew Jacobs, Chris Kelly
Production Companies: MJZ, Stillking
Directors: Nicolai Fuglsig, Hector Mediavilla
Production Co. Producer Suza Horvat / MJZ
Editors: Rick Russell, Russ Clapham / Final Cut
Post-production Company: The Mill
Audio Post-production: Wave
Offline Editing Company: Final Cut
Soundtrack: "What Makes a Good Man" by The Heavy

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7 comments

your mom's picture
your mom
601 pencils

great. amazing. applause son

morse's picture
morse
15714 pencils

Is this real? The most interesting ad I've seen in a long time.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MacMonkey's picture
MacMonkey
248 pencils

I don't feel any connection between this film and the brand. Guinness has lost its way with this spot and the friends playing wheelchair basketball.

talkingisfree's picture
talkingisfree
2572 pencils

This is a great film.

linneagudmundson's picture
linneagudmundson
281 pencils

so some richer guys among poor people have a club? guiness? i don't see it. nice phootage though.

Forgive the spelling, am swedish..

ohsweetman's picture
ohsweetman
17 pencils

No. Did you ignore the first 20 seconds of the commercial and the voice over? These guys are all farmers and factory workers. They have shitty jobs. But after work, they clean themselves off and turn into proper gentlemen. It's celebrating the fact that nobody can tell us who we are. We define ourselves. These men embody that spirit of individuality, because, regardless of their job or wealth, they dress with class and live life fully.

jameslei's picture
jameslei
105 pencils

they are real...

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