Guinness: Made Of More, Cloud
Creative Agency: AMV BBDO, UK
Copywriters: Alex Grieve Posters: Mike Sutherland
Art Directors: Adrian Rossi Posters: Ant Nelson, Kate Edwards, Amber Glenister
Senior planner: Tom White
Planner: Pete Zezulka
Account: Crispin Butler
AM: Paddy Heaney
TV Producer: Olly Chapman
Assistant: Holly Pienaar
Media Agency: Carat
Media Planner: Stuart Aplin
Production Company: Gorgeous
Director: Peter Thwaites
Post-production Company: The Mill
Agent: We Folk
Retouching: Digital Light
Model Making: Swell New York
CGI: The Mill
27 comments
I was just debating the end with a friend, the tie to the brand. I get the personification of the foam and all, just don't know if it was neatly wrapped in the end.
yeah, true say. love the spot and especially the traffic light scene, but the end... could have been a little more thought through. but still a great ad!
Definitely a great spot.
Love the ad. like the cloud slogan. Great production.
Going to open a bottle...
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
THAT IS GORGEOUS!
If anyone wants to argue... I'm drinking with Hadrons! :)
Will Think for Salary
Guiness is better on tap...
... while watching this. ;)
Will Think for Salary
Really well done but yes, the ending could of been better. Also loved what sounded like a very Edward Scissorhands (Danny Elfman) inspired music track.
It was beautiful, but the resolve was not very clear.
I actually love how the resolve IS a wee bit of a stretch... but the brand takes you with it.
That make's my smile that little bit bigger. :)
Will Think for Salary
I really liked this one. I love the simple solve.
great.
I like it. Something completely different from other beer brands. Bold.
Beautiful spot. And I really, really love the slogan.
Going to do very well. It's a beautiful ad and as someone said, for a beer very nice.
The ad is breathtaking, but the ending is indeed a bit of a stretch. I think this is a dangerous territory for a beer, especially when confronted with slogans like Carlton Draught's "Made from Beer".
Interesting ad and interesting comments below. I adore storytelling although it uses cliche situations. Maybe this is the reason that's why I really appreciate this piece of work. It's tasty. And probably tastiness of ad sells the beverage. I like advertising that it can create the character even from the cloud.
Thumbs very high up.
http://www.mixcloud.com/miko1aj/
Interesting ad and interesting comments below. I adore storytelling although it uses cliche situations. Maybe this is the reason that's why I really appreciate this piece of work. It's tasty. And probably tastiness of ad sells the beverage. I like advertising that it can create the character even from the cloud.
Thumbs very high up.
http://www.mixcloud.com/miko1aj/
Grande!! Impresionante postpo!!
I think they could have sold the 'made of' concept a little heavier in the storyline, and ended it stronger with better visual (soemthing like the cloud moving between two buildings and fading to the similar look of the guiness glass)
I think the copywriting missed an opportunity on 'the perfect pour' as well with the cloud motif
But I appreciate the fact that they didnt have the cloud looking for a glass of beer. Excellent ad.
Nice. The cloud actions however could be more original and interesting than a fireman's deus ex machina.
To be absolutely honest, this is one of those ads you praise but don't really want to see again and again.
Actually welled up a bit, curiously enough. Beautiful ad. Sure, the ending felt a bit unresolved, but the journey was well worth it.
Cool stuff! And I like that the link between the ad and the product isn't incredibly strong. It's almost more about Guinness drinkers than it is about the beer. Nice approach, beautiful production.
nicely created spot.
I think the link between the brand and the execution gets stronger the more times you watch it. Great ad
nicely done...
liked it ;)
nice