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Guinness: Made Of More, Cloud

Creative Agency: AMV BBDO, UK
Copywriters: Alex Grieve Posters: Mike Sutherland
Art Directors: Adrian Rossi Posters: Ant Nelson, Kate Edwards, Amber Glenister
Senior planner: Tom White
Planner: Pete Zezulka
Account: Crispin Butler
AM: Paddy Heaney
TV Producer: Olly Chapman
Assistant: Holly Pienaar
Media Agency: Carat
Media Planner: Stuart Aplin
Production Company: Gorgeous
Director: Peter Thwaites
Post-production Company: The Mill
Agent: We Folk
Retouching: Digital Light
Model Making: Swell New York
CGI: The Mill

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27 comments

alausa's picture
alausa
1418 pencils

I was just debating the end with a friend, the tie to the brand. I get the personification of the foam and all, just don't know if it was neatly wrapped in the end.

stickynotes's picture
stickynotes
1058 pencils

yeah, true say. love the spot and especially the traffic light scene, but the end... could have been a little more thought through. but still a great ad!

alausa's picture
alausa
1418 pencils

Definitely a great spot.

Hadrons's picture
Hadrons
5743 pencils

Love the ad. like the cloud slogan. Great production.
Going to open a bottle...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture
Roger Keynes
5498 pencils

THAT IS GORGEOUS!

If anyone wants to argue... I'm drinking with Hadrons! :)

Will Think for Salary

kgeiger's picture
kgeiger
7090 pencils

Guiness is better on tap...

Roger Keynes's picture
Roger Keynes
5498 pencils

... while watching this. ;)

Will Think for Salary

CommandZ's picture
CommandZ
2472 pencils

Really well done but yes, the ending could of been better. Also loved what sounded like a very Edward Scissorhands (Danny Elfman) inspired music track.

thedesignaddict's picture
thedesignaddict
5370 pencils

It was beautiful, but the resolve was not very clear.

Roger Keynes's picture
Roger Keynes
5498 pencils

I actually love how the resolve IS a wee bit of a stretch... but the brand takes you with it.

That make's my smile that little bit bigger. :)

Will Think for Salary

talkingisfree's picture
talkingisfree
2576 pencils

I really liked this one. I love the simple solve.

torontose's picture
torontose
393 pencils

great.

Henk Oortwijn's picture
Henk Oortwijn
13 pencils

I like it. Something completely different from other beer brands. Bold.

Nike Diesel's picture
Nike Diesel
13339 pencils

Beautiful spot. And I really, really love the slogan.

andylefty's picture
andylefty
4533 pencils

Going to do very well. It's a beautiful ad and as someone said, for a beer very nice.

GrumpyArtDirector's picture
GrumpyArtDirector
862 pencils

The ad is breathtaking, but the ending is indeed a bit of a stretch. I think this is a dangerous territory for a beer, especially when confronted with slogans like Carlton Draught's "Made from Beer".

miko1aj's picture
miko1aj
3097 pencils

Interesting ad and interesting comments below. I adore storytelling although it uses cliche situations. Maybe this is the reason that's why I really appreciate this piece of work. It's tasty. And probably tastiness of ad sells the beverage. I like advertising that it can create the character even from the cloud.
Thumbs very high up.

miko1aj's picture
miko1aj
3097 pencils

Interesting ad and interesting comments below. I adore storytelling although it uses cliche situations. Maybe this is the reason that's why I really appreciate this piece of work. It's tasty. And probably tastiness of ad sells the beverage. I like advertising that it can create the character even from the cloud.
Thumbs very high up.

FCStudio's picture
FCStudio
19 pencils

Grande!! Impresionante postpo!!

danielchapman's picture
danielchapman
292 pencils

I think they could have sold the 'made of' concept a little heavier in the storyline, and ended it stronger with better visual (soemthing like the cloud moving between two buildings and fading to the similar look of the guiness glass)

I think the copywriting missed an opportunity on 'the perfect pour' as well with the cloud motif

But I appreciate the fact that they didnt have the cloud looking for a glass of beer. Excellent ad.

Temple's picture
Temple
9853 pencils

Nice. The cloud actions however could be more original and interesting than a fireman's deus ex machina.

To be absolutely honest, this is one of those ads you praise but don't really want to see again and again.

sacrilegend's picture
sacrilegend
2052 pencils

Actually welled up a bit, curiously enough. Beautiful ad. Sure, the ending felt a bit unresolved, but the journey was well worth it.

jonbot84's picture
jonbot84
23 pencils

Cool stuff! And I like that the link between the ad and the product isn't incredibly strong. It's almost more about Guinness drinkers than it is about the beer. Nice approach, beautiful production.

kleenex's picture
kleenex
27762 pencils

nicely created spot.

somecopywriter's picture
somecopywriter
1100 pencils

I think the link between the brand and the execution gets stronger the more times you watch it. Great ad

lezy's picture
lezy
377 pencils

nicely done...
liked it ;)

Weloveads's picture
Weloveads
9 pencils

nice

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