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Three Little Pigs

Agency: 
Published/Aired: 
March 2012
Description: 

This advert for the Guardian's open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the three little pigs in print and online. Follow the story from the paper's front page headline, through a social media discussion and finally to an unexpected conclusion.

Advertising Agency: BBH, London, UK

Comments (26)

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Highest Rated

the pencil's picture
the pencil
Activity Score 235

Award deserving indeed. Btw the pigs are cute!

chuckieT's picture
chuckieT
Activity Score 680

Great stuff. Going to win many awards. Many.

Spanky's picture
Spanky
Activity Score 4899

Great execution of a mediocre idea.

vlwk's picture
vlwk
Activity Score 154

Sometimes I wonder how much work the creatives put in to get to this point.

Love the idea.

talkingisfree's picture
talkingisfree
Activity Score 2710

very good, simple idea executed to the max.

kleenex's picture
kleenex
Activity Score 43349

hahahahahahahha The three little pigs committed insurance fraud.

Ordozgoiti's picture
Ordozgoiti
Activity Score 235

Brilliant execution and brilliant idea. Very relevant.

Temple's picture
Temple
Activity Score 11337

Grand Prix material.

Society of Doom's picture
Society of Doom
Activity Score 45

Brilliant on every level!

Hadrons's picture
Hadrons
Activity Score 6017

I enjoyed watching it.
The strategy, copy and execution were very good to demonstrate what communication is all about:
- the who, where and why.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

SolarisN1's picture
SolarisN1
Activity Score 44

This is going to be huge this year!

advertising ninja's picture
advertising ninja
Activity Score 609

BBH seems to be a lightyears ahead of the average.

MissCopywriter's picture
MissCopywriter
Activity Score 168

love the art direction

abake's picture
abake
Activity Score 1264

Loved it!
Such a great idea and soooooo well executed.

Wordfruit's picture
Wordfruit
Activity Score 1023

Enjoyed this :)

The fact that there's not more work of this standard makes me wonder whether things in the ad world could be gone about in a better way, to get better results more often. I don't think the problem is lack of talent.

DameWallis's picture
DameWallis
Activity Score 52

Captivating from start to finish. I couldn't stop watching and admire how the product variations were woven throughout the spot.

slid3r's picture
slid3r
Activity Score 35

Haha, no credits here for i am sure there is about hundred people doing this ad.

designzero68's picture
designzero68
Activity Score 74

Spot on.

Johnnyrose's picture
Johnnyrose
Activity Score 9

Brilliant idea, brilliant in many levels. I haven't been touched and surprised like this by an ad eversince the Android of Johnny Walker

Johnny Rose

Kearn's picture
Kearn
Activity Score 76

great.... agree with all that was said here...(except the mediocre idea guy)

GregJ's picture
GregJ
Activity Score 48

the Guardian - defender of the underdog.. er pig.

aldearomana's picture
aldearomana
Activity Score 16

Gran idea!

Jens Kristian Balle's picture
Jens Kristian Balle
Activity Score 52

This is so good!

naghihimutuc's picture
naghihimutuc
Activity Score 82

My god. I got shivers watching the whole thing. Its a good--sorry--a GREAT idea! I dunno if this has been done in this way before (maybe comic books? a nod to the Fables comics series?) But holy wow, brilliant! Gives the viewer a sense of urgency relevant to news news news!

alausa's picture
alausa
Activity Score 1420

Just won Gold for film craft.

Lisbon freak's picture
Lisbon freak
Activity Score 494

Amazing.

the pencil's picture
the pencil
Activity Score 235

Award deserving indeed. Btw the pigs are cute!

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