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Guardian open journalism: Three Little Pigs

This advert for the Guardian's open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the three little pigs in print and online. Follow the story from the paper's front page headline, through a social media discussion and finally to an unexpected conclusion.

Advertising Agency: BBH, London, UK

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26 comments

chuckieT's picture
chuckieT
680 pencils

Great stuff. Going to win many awards. Many.

Spanky's picture
Spanky
4895 pencils

Great execution of a mediocre idea.

vlwk's picture
vlwk
154 pencils

Sometimes I wonder how much work the creatives put in to get to this point.

Love the idea.

talkingisfree's picture
talkingisfree
2565 pencils

very good, simple idea executed to the max.

kleenex's picture
kleenex
25708 pencils

hahahahahahahha The three little pigs committed insurance fraud.

Ordozgoiti's picture
Ordozgoiti
235 pencils

Brilliant execution and brilliant idea. Very relevant.

Temple's picture
Temple
9621 pencils

Grand Prix material.

Society of Doom's picture
Society of Doom
45 pencils

Brilliant on every level!

Hadrons's picture
Hadrons
5743 pencils

I enjoyed watching it.
The strategy, copy and execution were very good to demonstrate what communication is all about:
- the who, where and why.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

SolarisN1's picture
SolarisN1
42 pencils

This is going to be huge this year!

advertising ninja's picture
advertising ninja
587 pencils

BBH seems to be a lightyears ahead of the average.

MissCopywriter's picture
MissCopywriter
168 pencils

love the art direction

abake's picture
abake
1239 pencils

Loved it!
Such a great idea and soooooo well executed.

Wordfruit's picture
Wordfruit
1023 pencils

Enjoyed this :)

The fact that there's not more work of this standard makes me wonder whether things in the ad world could be gone about in a better way, to get better results more often. I don't think the problem is lack of talent.

DameWallis's picture
DameWallis
52 pencils

Captivating from start to finish. I couldn't stop watching and admire how the product variations were woven throughout the spot.

slid3r's picture
slid3r
35 pencils

Haha, no credits here for i am sure there is about hundred people doing this ad.

designzero68's picture
designzero68
74 pencils

Spot on.

Johnnyrose's picture
Johnnyrose
5 pencils

Brilliant idea, brilliant in many levels. I haven't been touched and surprised like this by an ad eversince the Android of Johnny Walker

Johnny Rose

Kearn's picture
Kearn
76 pencils

great.... agree with all that was said here...(except the mediocre idea guy)

GregJ's picture
GregJ
48 pencils

the Guardian - defender of the underdog.. er pig.

aldearomana's picture
aldearomana
16 pencils

Gran idea!

Jens Kristian Balle's picture
Jens Kristian Balle
52 pencils

This is so good!

naghihimutuc's picture
naghihimutuc
82 pencils

My god. I got shivers watching the whole thing. Its a good--sorry--a GREAT idea! I dunno if this has been done in this way before (maybe comic books? a nod to the Fables comics series?) But holy wow, brilliant! Gives the viewer a sense of urgency relevant to news news news!

alausa's picture
alausa
1414 pencils

Just won Gold for film craft.

Lisbon freak's picture
Lisbon freak
406 pencils

Amazing.

the pencil's picture
the pencil
235 pencils

Award deserving indeed. Btw the pigs are cute!

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