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Guarana Antarctica: Le Petit Parkour

Sao Paulo, November 2011 - A new action created by DDB Brasil for Guarana Antarctica introduces the concept of "Being extreme is being with friends" on the brand's YouTube Channel . The film features a group of friends practicing "Le Petit Parkour", a new version of "Parkour", the French sport that uses elements of the city as obstacles. Railings, walls and trees give way to tires, guides and railroad tracks in this satire of the original sport. The major obstacle, a 3.3-liter bottle of Guarana Antarctica, appears to be too dangerous so athletes replace it with a "Petit" (smaller) version of the product, justifying the name of the game. The soundtrack is an attraction in itself. It combines the most popular phrases, expressions and words in the French language and turn them into a hilarious hip hop song. At the end, the group is chased by a police guard who fails to reach them because he can not face the obstacles on the way.

Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Marco Versolato, Moacyr Netto
Copywriter: Estevao Queiroga
Art Director: Daniel Ottoni
Art assistant: Pedro Konishi
Account Supervisors: Polika Teixeira, Janaína Santos, Caroline Bassi, Isabelle Lipo, Alessandra Visintainer
Media: Mônica de Carvalho, Julia Mathias, Karol Gebrael, Bruna Sanção
RTVC: Gilberto Pires (Gibinha), Rafael Motta e Ana Paula Casagrande
Developer: Talk Filmes
Director: Flávio Barone
Photography's Director: Marcos Fertonani
Executive Producer: Priscila Martoni
Developer Supervisor: Ludmila Kaminskas
Production Director: Guilherme Melles
Art Dir: Ilan Wainstein
Editing: Pedro Roloff
Audio Producer: Cabaret Studio
Producer supervisor: Ingrid Lopes
Producer / Conductor: Guilherme Azem

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14 comments

andylefty's picture
andylefty
4533 pencils

Reminds me of Ali G only not funny.

I don't mind the concept.

I'd prefer it without the supporting copy, possibly filmed like a real parkour video until the final line sums it up.

netto25's picture
netto25
5 pencils

Funny as hell. Ok, a bit stupid, but it is good when brands have a sense of humor, isn't it? Lyrics are amazing, pay attention to it. The moonwalking made me LOL... Well done, life can be fun!

andrew.mcbess's picture
andrew.mcbess
3 pencils

In addition to creating a new extreme sport lol, made ​​me laugh and is very well shot. Congrats.

Chechelento's picture
Chechelento
32 pencils

Nice concept, talks very well with the public.

CrackerJackWorks's picture
CrackerJackWorks
10466 pencils

te-he-he-he :)

bethsachetti's picture
bethsachetti
4 pencils

Don't try this at home. It is fck'n dangerous. Un jus de foie gras avec un Sarkozi! : ))))))))))))))))))))

Hadrons's picture
Hadrons
5743 pencils

hilarious indeed. (love it)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

alex valyukh's picture
alex valyukh
265 pencils

haha, at last someone pissed off parkour. luv it!

have a nice day

Naino's picture
Naino
97 pencils

funny but too long

Nike Diesel's picture
Nike Diesel
13339 pencils

Hilarious! Feeling this to the max.

sirvan's picture
sirvan
29870 pencils

Pretty funny. Finally, a sport for badass fat people.

+++

"I love some things, and don't love some other things."

simonds08's picture
simonds08
598 pencils

Loved it. The cop looks like he should have been a founding member.

vote4pedro's picture
vote4pedro
4601 pencils

should have been 2 minutes shorter

Nakedvunga's picture
Nakedvunga
27 pencils

Gr8, i loved it!!

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