Guarana Antarctica: Le Petit Parkour

Sao Paulo, November 2011 - A new action created by DDB Brasil for Guarana Antarctica introduces the concept of "Being extreme is being with friends" on the brand's YouTube Channel . The film features a group of friends practicing "Le Petit Parkour", a new version of "Parkour", the French sport that uses elements of the city as obstacles. Railings, walls and trees give way to tires, guides and railroad tracks in this satire of the original sport. The major obstacle, a 3.3-liter bottle of Guarana Antarctica, appears to be too dangerous so athletes replace it with a "Petit" (smaller) version of the product, justifying the name of the game. The soundtrack is an attraction in itself. It combines the most popular phrases, expressions and words in the French language and turn them into a hilarious hip hop song. At the end, the group is chased by a police guard who fails to reach them because he can not face the obstacles on the way.

Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Marco Versolato, Moacyr Netto
Copywriter: Estevao Queiroga
Art Director: Daniel Ottoni
Art assistant: Pedro Konishi
Account Supervisors: Polika Teixeira, Janaína Santos, Caroline Bassi, Isabelle Lipo, Alessandra Visintainer
Media: Mônica de Carvalho, Julia Mathias, Karol Gebrael, Bruna Sanção
RTVC: Gilberto Pires (Gibinha), Rafael Motta e Ana Paula Casagrande
Developer: Talk Filmes
Director: Flávio Barone
Photography's Director: Marcos Fertonani
Executive Producer: Priscila Martoni
Developer Supervisor: Ludmila Kaminskas
Production Director: Guilherme Melles
Art Dir: Ilan Wainstein
Editing: Pedro Roloff
Audio Producer: Cabaret Studio
Producer supervisor: Ingrid Lopes
Producer / Conductor: Guilherme Azem

December 2011


andylefty's picture
4535 pencils

Reminds me of Ali G only not funny.

I don't mind the concept.

I'd prefer it without the supporting copy, possibly filmed like a real parkour video until the final line sums it up.

netto25's picture
5 pencils

Funny as hell. Ok, a bit stupid, but it is good when brands have a sense of humor, isn't it? Lyrics are amazing, pay attention to it. The moonwalking made me LOL... Well done, life can be fun!

andrew.mcbess's picture
3 pencils

In addition to creating a new extreme sport lol, made ​​me laugh and is very well shot. Congrats.

Chechelento's picture
63 pencils

Nice concept, talks very well with the public.

CrackerJackWorks's picture
17901 pencils

te-he-he-he :)

bethsachetti's picture
4 pencils

Don't try this at home. It is fck'n dangerous. Un jus de foie gras avec un Sarkozi! : ))))))))))))))))))))

Hadrons's picture
5985 pencils

hilarious indeed. (love it)


alex valyukh's picture
alex valyukh
265 pencils

haha, at last someone pissed off parkour. luv it!

have a nice day

Naino's picture
98 pencils

funny but too long

Nike Diesel's picture
Nike Diesel
13431 pencils

Hilarious! Feeling this to the max.

sirvan's picture
29860 pencils

Pretty funny. Finally, a sport for badass fat people.


"I love some things, and don't love some other things."

simonds08's picture
598 pencils

Loved it. The cop looks like he should have been a founding member.

vote4pedro's picture
4601 pencils

should have been 2 minutes shorter

Nakedvunga's picture
27 pencils

Gr8, i loved it!!

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