Greenpeace: Volkswagen The Dark Side

Volkswagen opposes key European laws that we need if we're going to save our planet from climate change. All is not lost. We feel the good in Volkswagen. Help us turn VW away from the Dark Side. Join the rebellion:

June 2011


ivan's picture

This ad of course references the famous VW ad The Force:

kleenex's picture
40216 pencils

BUTTTTT that ad worked......

The comments are way more positive and the rating for the ad is much better.

rakel's picture
250 pencils

i dont know what to feel, somehow i love it, but i think is gone too far.

Guilherme Ruano da Costa's picture
Guilherme Ruano...
26 pencils

Never liked greenpeace....Their just to "dark" so i can tottaly trust them...And now they are ruining one of my favorite ads...

scarfinati's picture
835 pencils

cool idea/execution for greenpeaces message but how in the world did they get away with using the star wars brand...

abake's picture
1264 pencils

It fails at being really funny.
The VW ad was soooooo much better. So from an advertising point of view this doesn't really work for me. Nice try though.
I do wonder how the licensing negotiations went though...

Boxey's picture
8881 pencils


silversurfer's picture
53 pencils

VW is a beloved brand. So is their advertising. I have to wonder if this is going to hurt VW or help them.

thedesignaddict's picture
5403 pencils

That was a long way for me to go for a quick and unsatisfying drink.

pez's picture
1802 pencils

Greenpeace is the dark side of environmental NGOs

Guilherme Ruano da Costa's picture
Guilherme Ruano...
26 pencils

true talk

Helmet Chrome's picture
Helmet Chrome
260 pencils

This. Greenpeace you're full of BS and we know it. Take the production value of your "Episode 2" and go save a whale or something, douchebags.

NataliaLima's picture
1380 pencils

I love the twist they gave here, and at the same time they managed to create an even cuter ad. So this is a win for me.

Ron Burgundy's picture
Ron Burgundy
1634 pencils

riding someone else's creative as a vehicle to put their name out there overly sprinkled with "blog worthy" fanboy sure VW isn't the first to lobby against raising their standards because rapid change hurts any +1 century old industry

whats next?.... MADD's new spokesman is "The Most Interesting Designated Driver in the World"

-srry...its the morning

nerio's picture
166 pencils

so greenpeace wants to blow up the planet? I don't understand the commercial

sirvan's picture
29860 pencils

Their ads are no better than PETAs. Shame.


"I love some things, and don't love some other things."

Temple's picture
11243 pencils

You can't throw shit on people's beloved stuff, this is like spitting in the face of babies. Greenpeace is taking a huge step backwards. Poor thinking, no insight at all. Actually, I want to buy a VW now, more than ever.

Log in or register to post comments