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Greenpeace Switzerland: Campaign against nuclear plants

Advertising Agency: Walker, Switzerland
Creative Director: Pius Walker
Copywriter: Martin Arnold
Art Director: Stefanie Huber
Graphic Designer: Rahel Witschi
Accountant: Cornelia Nünlist
Film Production: Pumpkin Film & Cobblestone
Producer: Caro Büchel & Pieter Lony
Regie: Alain Gsponer
DP: Manuel Mack
Editor: Alex Kut
Music: Malte Hagemeister

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19 comments

Guest's picture
Guest

wow. you ever see this live, you never forgot ATOMIC. Maybe a little bit to hard, but great!

miko1aj's picture
miko1aj
3097 pencils

I must admit that I had thought the flashmob idea is already exploited till death, but that proved me with excellency that it is not true. Awesomeness. Kudos.

Guest's picture
Guest

This is freaking awesome, congratulations! great idea, superb execution, makes me feel, think and act against nuclear plants
Congrats again!

Guest's picture
Guest

its the same than in "the happening"

Cube's picture
Cube
458 pencils

could work for a Flash Forward promo too lol.

benihana77's picture
benihana77
86 pencils

Makes me think of Improv Everywhere, but with a strong purpose. This gave me goosebumps. Simple yet powerful. Really great job.

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http://benpaddockdesign.com/ihadathought/
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bknowlden's picture
bknowlden
3647 pencils

It's a great idea, but personally I think it's a misuse of advertising power more to the tune of the War of the Worlds panic than anything. Maybe as an American I'm a little sensitive to something that more resembles a chemical attack than advertising.

http://en.wikipedia.org/wiki/The_War_of_the_Worlds_%28radio%29

pez's picture
pez
1727 pencils

You have some amazing works in your portfolio, respect!

Guest's picture
Guest

translate please.

Guest's picture
Guest

Amazing idea. Great execution. Unfortunately, I think nuclear energy is a better solution than fossil fuels.

None the less, great job.

Guest's picture
Guest

this is pure genius.

DwayneTucker's picture
DwayneTucker
54 pencils

A really good ad I loved this one! Great direction!

--
DT.
DwayneTucker.com
Miami, Florida | Nassau,Bahamas

"Don't ever believe that you are better than anybody and don't ever believe that anybody is better than you." A quote from my mother.

Temple's picture
Temple
9621 pencils

A campaign against nuclear energy in 2010? You must be kidding. And nothing fresh btw.

Pombooie's picture
Pombooie
407 pencils

Great. Love it! Takes flash mobbing to a whole new level. Very chilling adn extremely powerful execution. Well done to all!

Guest's picture
Guest

not good. you don't know your product. radiation wouldn't do something like that. atomic energy is the cleanest energy ever. greenpeace needs fossil fuels and whale hunters, otherwise they'd be out of jobs.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

Mistiko's picture
Mistiko
68 pencils

Nice!!!

NONE™'s picture
NONE™
209 pencils

INCREIBLE!!!!!

NONE™

Guest's picture
Guest

cool

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