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Greenpeace: LEGO — Everything is NOT awesome

URL: http://www.legoblockshell.org

We love LEGO. You love LEGO. Everyone loves LEGO. But when LEGO's halo effect is being used to sell propaganda to children, especially by an unethical corporation who are busy destroying the natural world our children will inherit, we have to do something. Children's imaginations are an unspoilt wilderness. Help us stop Shell polluting them by telling LEGO to stop selling Shell-branded bricks and kits today. Greenpeace is calling on LEGO to end its partnership with Shell to Save the Arctic.

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11 comments

kleenex's picture
kleenex
28683 pencils

Legos.... REALLY!?!?!?!

aeroxy's picture
aeroxy
86 pencils

I feel the ad itself is creative but it seems to be off the topic more or less.

kgeiger's picture
kgeiger
7092 pencils

Is that a GoT reference at 00:49?

Pete R.'s picture
Pete R.
1576 pencils

Feels like creatives wanted to do an ad with LEGO. Forced a client.

Art & Illustration

Landie's picture
Landie

Who Sings this song? It's beautiful :)

mmackinven's picture
mmackinven
1602 pencils

Isn't Lego plastic made from oil?

JustinStiks's picture
JustinStiks

That is funny. Do green peace members drive cars or use plastic?

thedesignaddict's picture
thedesignaddict
5391 pencils

Everything is Awesome is title track for the LEGO movie. If you don't know that, I can see how some people wouldn't get the LEGO connection. Clearly the irony is that everything is NOT awesome. I like the idea. It leverages a bit of pop culture to deliver its message. Nicely executed.

kgeiger's picture
kgeiger
7092 pencils

Opps. Warner has pulled the copyright plug on YouTube, but you can still see the film here:
http://www.greenpeace.org/sweden/se/lego/

emiliomartinschneider's picture
emiliomartinsch...
2 pencils

Smart job. Congratulations.

instant coppee's picture
instant coppee
45 pencils

how ever little, how ever ironic... or choose whatever you'd want to say about it, a message is being delivered here and I'm am sharing this. It's been said before and i choose to say it again - there is only ONE earth! careful what you do to this ONE home we have!
i will drive my car, wrap my lunch in a plastic bag and use more water than needed.... I WILL ALSO SHARE THIS!

:))

satish singh
creative director, max l'agence

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