Taylor James worked directly with Graff Diamonds on their multi-platform campaign . TJ defined the creative direction for the video to present the hairpiece bejewelled with $500 million of diamonds. TJ directed the designer ink drawing scene on the carefully guarded shoot, and TJ's in-house compositors and editors cut the material and applied the final colour grade. TJ's motion graphics artists also created the opening titles, bringing together this spectacular video, which went viral following its release on Graff Diamonds’ website and extensive press coverage.
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