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Graff Diamonds: Luxury Hair Jewel

Taylor James worked directly with Graff Diamonds on their multi-platform campaign . TJ defined the creative direction for the video to present the hairpiece bejewelled with $500 million of diamonds. TJ directed the designer ink drawing scene on the carefully guarded shoot, and TJ's in-house compositors and editors cut the material and applied the final colour grade. TJ's motion graphics artists also created the opening titles, bringing together this spectacular video, which went viral following its release on Graff Diamonds’ website and extensive press coverage.

Creative Director: Taylor James
Editor: Taylor James
Grading: Taylor James
Published: October, 2013

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2 comments

tr3n00ps's picture
tr3n00ps
78 pencils

A stunning display

kleenex's picture
kleenex
27266 pencils

I want a few of those pieces.

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