Advertisement

Photos

Published/Aired: 
May 2010
Description: 

To call attention and show how much a donation can change the life of a child with cancer, a film with a sequence of photos was created showing children in a certain setting next to another photo of the same person, now adult, in the same setting. At the end, the film shows only pictures of GRAACC kids today. Beside the pictures, instead of another photo, there’’ just the institution’s phone number showing that the future of each child depends on each of us.

Advertising Agency: Ponto de Criação, Brazil
Creative Directors: Margit Junginger, Cristiano Canguçu, Ana Paula Marques
Copywriter: Joanna Gessi
Art Directors: Nando Zenari, Cassio Tisseo
Agency Producer: Idéia Forte
Account Supervisor: Cristiano Corrêa
Advertiser's Supervisors: Shysleine Rita, Tomasi Rocha
Account Manager: Patricia Santos
Planner: Juliana Nappo
Producer: Ideia Forte
Director: Tocha Alves
D.O.P / Lighting / Cameraman: Ricardo Ortiz
Editor: Rodrigo Menecucci
Post Production: Mauro Moreira
Animation: Marcio Taketomi

Comments (10)

Log in or register to post comments

Highest Rated

Miss Copywriter 22's picture
Miss Copywriter 22
Activity Score 175

impacting

Hibon's picture
Hibon
Activity Score 3736

Very nice idea... simple.

Simple ideas are the best !

Misstree's picture
Misstree
Activity Score 425

Simple and beautiful...moves you enough to act.

.............................

Not all who wander are lost.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice

Hiperion's picture
Hiperion
Activity Score 3138

WOW
Brutal!!

funky_frogii's picture
funky_frogii
Activity Score 2536

in all the photos, if the people in their latest photos were more happier , then it would had been more better i think

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Layne's picture
Layne
Activity Score 25

Great work. Simple and effective.

capywriter's picture
capywriter
Activity Score 5509

good idea, simple, but seen before

Meshrum's picture
Meshrum
Activity Score 281

Lovely.

Wadih A3's picture
Wadih A3
Activity Score 256

muy buena la vuelta...

Miss Copywriter 22's picture
Miss Copywriter 22
Activity Score 175

impacting

Advertisement

20% Off Sale at iStock until December 9th 2016