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GRAACC: Photos

To call attention and show how much a donation can change the life of a child with cancer, a film with a sequence of photos was created showing children in a certain setting next to another photo of the same person, now adult, in the same setting. At the end, the film shows only pictures of GRAACC kids today. Beside the pictures, instead of another photo, there’’ just the institution’s phone number showing that the future of each child depends on each of us.

Advertising Agency: Ponto de Criação, Brazil
Creative Directors: Margit Junginger, Cristiano Canguçu, Ana Paula Marques
Copywriter: Joanna Gessi
Art Directors: Nando Zenari, Cassio Tisseo
Agency Producer: Idéia Forte
Account Supervisor: Cristiano Corrêa
Advertiser's Supervisors: Shysleine Rita, Tomasi Rocha
Account Manager: Patricia Santos
Planner: Juliana Nappo
Producer: Ideia Forte
Director: Tocha Alves
D.O.P/Lighting/Cameraman: Ricardo Ortiz
Editor: Rodrigo Menecucci
Post Production: Mauro Moreira
Animation: Marcio Taketomi

10 comments

Hibon's picture
Hibon
3736 pencils

Very nice idea... simple.

Simple ideas are the best !

Misstree's picture
Misstree
425 pencils

Simple and beautiful...moves you enough to act.

.............................

Not all who wander are lost.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

Hiperion's picture
Hiperion
3138 pencils

WOW
Brutal!!

funky_frogii's picture
funky_frogii
2536 pencils

in all the photos, if the people in their latest photos were more happier , then it would had been more better i think

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Layne's picture
Layne
25 pencils

Great work. Simple and effective.

capywriter's picture
capywriter
5511 pencils

good idea, simple, but seen before

Meshrum's picture
Meshrum
281 pencils

Lovely.

Wadih A3's picture
Wadih A3
256 pencils

muy buena la vuelta...

Miss Copywriter 22's picture
Miss Copywriter 22
175 pencils

impacting

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