GQ Magazine: The ideal man

Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Copywriter : Fabien Teichner
Art Director : Faustin Claverie
Agency Producers: Sophie Megrous, Julie Mathiot
Advertiser’s Supervisor : Jean-Luc Bravi, Pascal Barragué, Anne-Laure Pilet
Strategic Planner: Grégoire Audidier
Account Supervisor : Xavier Romatet
Anne Boulay (Head of redaction GQ)
Virginie Mary (Marketing Director Condé Nast)
Prod Compagny : La Pac
Director: Les Minis Vegas
Music: Billy Idol « Eyes without a face » q
Sound Production: THE

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vidya.shankaran's picture
724 pencils

bit long but really really loved it!!!

Crisp One's picture
Crisp One
2007 pencils

I loved the whole strong bit, Excellent, but yes, long.

klaussnow's picture
1675 pencils

love "what's that on your shirt" bit

... its already been done...

LeeHarvey's picture
3045 pencils

Yeah, haha! And the nosebleed as a result ('strong'). Beautiful music bytheway!!!!

meganishaute's picture
26 pencils

Oh how I LOVE this. I never understand why ad's use cursing though. I like it, but it would never fly on TV.

john doe's picture
john doe
1571 pencils

yep, the robert-de-niro-cursing was the only thing that bothered me too. but very nice anyway...

wahwah's picture
120 pencils


Wordnerd's picture
6662 pencils

Hm everybody likes it (me too, btw) but 1.8 points on 224 votes?? dont get it

Floro's picture
63 pencils

Maybe there are 200 new guys they thought 1 is good. However I LOVE IT!!!!!!!

Gilblas's picture
10 pencils

I think it was made by DDB paris (and not USA)

ChuckNorris's picture
834 pencils

Yes, it's from DDB Paris. (you can tell by the names lol)

ivan's picture

Thanks! Since Sarkozy, I had the impression Paris is part of USA. ;)

Ivan Raszl, admin of AotW

Copydog's picture
129 pencils


Mr Hughes's picture
Mr Hughes
386 pencils


marcooo's picture
38 pencils

great, really great.

doworkson's picture
242 pencils

this was awesome. and i say props on the swearing because thats how people talk, especially de niro. and a guy accusing a donkey of trying to fuck his wife is a good unexpected touch especially around the 45second mark, but the music should have cut out during that part, then kicked back in as the "a little de niro" text came up.

Advertising Pawn's picture
Advertising Pawn
419 pencils

Love it. Such an awesome track choice too.

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sumsum's picture
615 pencils

GREAT! idea, story, execution, message! wish that were mine.

Mathias's picture
59 pencils

Love it.
Especially the De Niro-part "You tried to fock my wife? Motherfocker" =)

Blissful's picture
142 pencils

hahaha! Awesome.

shana's picture
12 pencils

Minus the F words, I really like this ad. It's fun - I've sent it to half a million friends.

Blissful's picture
142 pencils

Wish I knew what song that was...

LeeHarvey's picture
3045 pencils

It's there in the credits; Eyes without a face - Billy Idol. Great song indeed.

gonndo's picture
1092 pencils

I'd been a little bit more agressive wit the final copy...

"The perfect man doesn't exist,
his magazine does..."

See you on the road...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

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blainerunner's picture
4 pencils

I think this ad is clever and exceptionally well done. However, it alienates me, because I Iift weights and run, and the ad seems to mock athletics (not severely or anything). However, I may not be GQ's target audience. I'm forty. I'm more likely to read Esquire, because it features more actors my age, and, in general, it seems geared toward my age. GQ seems like it's trying to collet more twentysomething readers. Again, great ad, but designed to exclude anybody who isn't in the mood for quirk or Simpsons-esque humor. My point is this: Would it appeal to a younger De Niro type? I don't think so, even though he's (fondly) referenced in it.

blainerunner's picture
4 pencils

I guess I'm wondering if the ad works (it certainly entertains).

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