GQ Magazine: The ideal man

Average: 3 (284 votes)

Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Copywriter : Fabien Teichner
Art Director : Faustin Claverie
Agency Producers: Sophie Megrous, Julie Mathiot
Advertiser’s Supervisor : Jean-Luc Bravi, Pascal Barragué, Anne-Laure Pilet
Strategic Planner: Grégoire Audidier
Account Supervisor : Xavier Romatet
Anne Boulay (Head of redaction GQ)
Virginie Mary (Marketing Director Condé Nast)
Prod Compagny : La Pac
Director: Les Minis Vegas
Music: Billy Idol « Eyes without a face » q
Sound Production: THE

28 comments

vidya.shankaran's picture
726 pencils
vidya.shankaran

bit long but really really loved it!!!

Crisp One's picture
2019 pencils
Crisp One

I loved the whole strong bit, Excellent, but yes, long.

klaussnow's picture
1687 pencils
klaussnow

love "what's that on your shirt" bit

... its already been done...

LeeHarvey's picture
3067 pencils
LeeHarvey

Yeah, haha! And the nosebleed as a result ('strong'). Beautiful music bytheway!!!!

meganishaute's picture
26 pencils
meganishaute

Oh how I LOVE this. I never understand why ad's use cursing though. I like it, but it would never fly on TV.

john doe's picture
1573 pencils
john doe

yep, the robert-de-niro-cursing was the only thing that bothered me too. but very nice anyway...

wahwah's picture
120 pencils
wahwah

Killer

Wordnerd's picture
6714 pencils
Wordnerd

Hm everybody likes it (me too, btw) but 1.8 points on 224 votes?? dont get it

Floro's picture
63 pencils
Floro

Maybe there are 200 new guys they thought 1 is good. However I LOVE IT!!!!!!!

Gilblas's picture
10 pencils
Gilblas

I think it was made by DDB paris (and not USA)

ChuckNorris's picture
834 pencils
ChuckNorris

Yes, it's from DDB Paris. (you can tell by the names lol)

ivan's picture
ivan

Thanks! Since Sarkozy, I had the impression Paris is part of USA. ;)

Ivan Raszl, admin of AotW

Copydog's picture
129 pencils
Copydog

Nice.

Mr Hughes's picture
386 pencils
Mr Hughes

grrrrrrrrrrrreat.

marcooo's picture
38 pencils
marcooo

great, really great.

doworkson's picture
242 pencils
doworkson

this was awesome. and i say props on the swearing because thats how people talk, especially de niro. and a guy accusing a donkey of trying to fuck his wife is a good unexpected touch especially around the 45second mark, but the music should have cut out during that part, then kicked back in as the "a little de niro" text came up.

Advertising Pawn's picture
421 pencils
Advertising Pawn

Love it. Such an awesome track choice too.

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sumsum's picture
617 pencils
sumsum

GREAT! idea, story, execution, message! wish that were mine.

Mathias's picture
59 pencils
Mathias

Love it.
Especially the De Niro-part "You tried to fock my wife? Motherfocker" =)

Blissful's picture
144 pencils
Blissful

hahaha! Awesome.

shana's picture
12 pencils
shana

Minus the F words, I really like this ad. It's fun - I've sent it to half a million friends.

Blissful's picture
144 pencils
Blissful

Wish I knew what song that was...

LeeHarvey's picture
3067 pencils
LeeHarvey

It's there in the credits; Eyes without a face - Billy Idol. Great song indeed.

gonndo's picture
1077 pencils
gonndo

I'd been a little bit more agressive wit the final copy...

"The perfect man doesn't exist,
his magazine does..."

See you on the road...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture
Guest

cheers!

Guest's picture
Guest

cheers!

blainerunner's picture
4 pencils
blainerunner

I think this ad is clever and exceptionally well done. However, it alienates me, because I Iift weights and run, and the ad seems to mock athletics (not severely or anything). However, I may not be GQ's target audience. I'm forty. I'm more likely to read Esquire, because it features more actors my age, and, in general, it seems geared toward my age. GQ seems like it's trying to collet more twentysomething readers. Again, great ad, but designed to exclude anybody who isn't in the mood for quirk or Simpsons-esque humor. My point is this: Would it appeal to a younger De Niro type? I don't think so, even though he's (fondly) referenced in it.

blainerunner's picture
4 pencils
blainerunner

I guess I'm wondering if the ad works (it certainly entertains).