GQ Magazine: The ideal man

Average: 3 (284 votes)

Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Copywriter : Fabien Teichner
Art Director : Faustin Claverie
Agency Producers: Sophie Megrous, Julie Mathiot
Advertiser’s Supervisor : Jean-Luc Bravi, Pascal Barragué, Anne-Laure Pilet
Strategic Planner: Grégoire Audidier
Account Supervisor : Xavier Romatet
Anne Boulay (Head of redaction GQ)
Virginie Mary (Marketing Director Condé Nast)
Prod Compagny : La Pac
Director: Les Minis Vegas
Music: Billy Idol « Eyes without a face » q
Sound Production: THE

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28 comments

vidya.shankaran's picture
726 pencils
vidya.shankaranSunday, March 9, 2008 - 17:13

bit long but really really loved it!!!

www.wordsofbabel.blogspot.com

Crisp One's picture
2019 pencils
Crisp OneSunday, March 9, 2008 - 18:14

I loved the whole strong bit, Excellent, but yes, long.

klaussnow's picture
1687 pencils
klaussnowSunday, March 9, 2008 - 19:53

love "what's that on your shirt" bit

... its already been done...

LeeHarvey's picture
3067 pencils
LeeHarveyMonday, March 10, 2008 - 09:03

Yeah, haha! And the nosebleed as a result ('strong'). Beautiful music bytheway!!!!

meganishaute's picture
26 pencils
meganishauteSunday, March 9, 2008 - 23:55

Oh how I LOVE this. I never understand why ad's use cursing though. I like it, but it would never fly on TV.

john doe's picture
1573 pencils
john doeMonday, March 10, 2008 - 05:06

yep, the robert-de-niro-cursing was the only thing that bothered me too. but very nice anyway...

wahwah's picture
120 pencils
wahwahMonday, March 10, 2008 - 02:05

Killer

Wordnerd's picture
6714 pencils
WordnerdMonday, March 10, 2008 - 04:51

Hm everybody likes it (me too, btw) but 1.8 points on 224 votes?? dont get it

Floro's picture
63 pencils
FloroMonday, March 10, 2008 - 05:25

Maybe there are 200 new guys they thought 1 is good. However I LOVE IT!!!!!!!

Gilblas's picture
10 pencils
GilblasMonday, March 10, 2008 - 05:59

I think it was made by DDB paris (and not USA)

ChuckNorris's picture
834 pencils
ChuckNorrisMonday, March 10, 2008 - 07:00

Yes, it's from DDB Paris. (you can tell by the names lol)

ivan's picture
ivanMonday, March 10, 2008 - 07:25

Thanks! Since Sarkozy, I had the impression Paris is part of USA. ;)

Ivan Raszl, admin of AotW

Copydog's picture
129 pencils
CopydogMonday, March 10, 2008 - 06:04

Nice.

Mr Hughes's picture
386 pencils
Mr HughesMonday, March 10, 2008 - 06:28

grrrrrrrrrrrreat.

marcooo's picture
38 pencils
marcoooTuesday, March 11, 2008 - 07:39

great, really great.

doworkson's picture
242 pencils
doworksonTuesday, March 11, 2008 - 14:15

this was awesome. and i say props on the swearing because thats how people talk, especially de niro. and a guy accusing a donkey of trying to fuck his wife is a good unexpected touch especially around the 45second mark, but the music should have cut out during that part, then kicked back in as the "a little de niro" text came up.

Advertising Pawn's picture
421 pencils
Advertising PawnWednesday, March 12, 2008 - 10:16

Love it. Such an awesome track choice too.

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sumsum's picture
617 pencils
sumsumThursday, March 13, 2008 - 05:31

GREAT! idea, story, execution, message! wish that were mine.

Mathias's picture
59 pencils
MathiasThursday, March 13, 2008 - 09:48

Love it.
Especially the De Niro-part "You tried to fock my wife? Motherfocker" =)

Blissful's picture
144 pencils
BlissfulThursday, March 13, 2008 - 12:46

hahaha! Awesome.

shana's picture
12 pencils
shanaThursday, March 13, 2008 - 12:47

Minus the F words, I really like this ad. It's fun - I've sent it to half a million friends.

Blissful's picture
144 pencils
BlissfulTuesday, September 16, 2008 - 22:24

Wish I knew what song that was...

LeeHarvey's picture
3067 pencils
LeeHarveyWednesday, September 17, 2008 - 05:25

It's there in the credits; Eyes without a face - Billy Idol. Great song indeed.

gonndo's picture
1077 pencils
gonndoSaturday, January 17, 2009 - 18:10

I'd been a little bit more agressive wit the final copy...

"The perfect man doesn't exist,
his magazine does..."

See you on the road...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture
GuestMonday, February 16, 2009 - 23:52

cheers!

Guest's picture
GuestMonday, February 16, 2009 - 23:53

cheers!

blainerunner's picture
4 pencils
blainerunnerFriday, January 8, 2010 - 23:47

I think this ad is clever and exceptionally well done. However, it alienates me, because I Iift weights and run, and the ad seems to mock athletics (not severely or anything). However, I may not be GQ's target audience. I'm forty. I'm more likely to read Esquire, because it features more actors my age, and, in general, it seems geared toward my age. GQ seems like it's trying to collet more twentysomething readers. Again, great ad, but designed to exclude anybody who isn't in the mood for quirk or Simpsons-esque humor. My point is this: Would it appeal to a younger De Niro type? I don't think so, even though he's (fondly) referenced in it.

blainerunner's picture
4 pencils
blainerunnerFriday, January 8, 2010 - 23:48

I guess I'm wondering if the ad works (it certainly entertains).