Google: Speed & Destroy

Advertising Agency: TEAK, USA
Creative Director: Greg Rowan
Live Action Director: Magnus Oliv
Account Director: Joe Silvestri
Producers: Emily van Nierop, Kyra Ivanoff
EP Post Production: Jan Frei
Post Producer: Kyra Ivanoff
Editor: Julie Drazen
Asst. Editor: Nan Pierce
Final Picture and Color: Mark Everson
Graphics: Brian Rulapaugh, Ken Ackerman
Utility Man / Superman: Mike Mizono
Line Producers: Christopher Hall, Courtney Harrell

January 2011


IntlCopyBoy's picture
2 pencils

There is a part of me that likes this ad. The content is clear and I appreciate the simplicity of Google Chrome and the Cloud. I just don't know why it's over 5 minutes long? I understood the premise when the first computer was destroyed. After that I didn't really get anything from it. Shame. I suppose the question is what the length of these types of ad should be? From a personal perspective, after 90 seconds my attention is gone, unless it's constantly doing something or showing something different. Sadly, this didn't.

KbxAdz's picture
943 pencils

wooooow i have budget for super slo mo, im a rocking director, wooohoooo.....lame

You Are What You Expect

Martijn's picture
1888 pencils

Really way too long, Google must know people don't like to watch boring movies from 5.36 minutes!

sirvan's picture
29860 pencils

Why do Google's interfaces and icons look like a bad version of Windows 95?


"I love some things, and don't love some other things."

CommandZ's picture
2498 pencils

Wow, that wasn't very redundant was it?! As a Mac guy I do love seeing PC's getting destroyed though.

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